Website Design Denver Analyst Agrees With These Things Content Marketers Need to Avoid
Denver Integrated Marketing Solutions your website design Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding 5 things content marketers need to avoid doing.
Content Marketing is maturing fast.
Your website design Denver experts know from an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will be the days when you could get away with a few website tricks. Sure, content marketing will remain an area where you have to experiment and make mistakes.
1. Not being able to prove your content marketing ROI
SMBs don’t have the luxury to experiment with new things for a long time. As we said before, for them, it’s ROI or… RIP. If you can’t show how many leads your content generated, you won’t be taken seriously by the rest of the company. Or worse…
2. Publishing content that fails to answer your prospects’ pain points
Your Denver web development knows that I see a lot of people trying to make content marketing more complex than it is. But it’s actually very simple at its website core: content marketing consists of publishing content that addresses the questions of your audience (prospects).
Website Design Denver Specialist Summarizes Key Points on 5 Things Content Marketers Need to Avoid Doing
So don’t get distracted or carried away by starting to write for the sake of writing. Focus on valuable content, including Denver, that educates and informs your potential website buyers and that will bring them closer to making a purchase decision. The rest is secondary or… useless.
You can find more information as well as get assistance on Denver web development and on 5 things that content marketers should avoid doing at Denver Integrated Marketing Solutions.
3. Not getting your sales or exec team to share your content
If no one else in your company shares your content, this means one or two things.
First, you’re not getting the mileage you could have from your organic social media design distribution even in Denver. More accounts sharing your content means more reach and more distribution.
But this can also mean something worse: lack of trust from the company’s leadership and sales people. If your content was good and helpful for your audience, why wouldn’t your design sales team be proud of sharing it? Lack of time?
4. Publish and pray: thinking you can make a couple of tweets and a Facebook post pass as a decent content promotion plan
Content Marketing is a cycle: creation is only one step of it. Planning, analyzing and of course distributing content are the other critical steps..
Just like no radio DJ would think of playing a song only once and hoping it would become a hit, successful content marketers think about programming their design content 8-10 times over the few weeks that follow the release of a post.
5. Betting the house on this one epic white paper: the most ultimate of all the ultimate guides to [insert whatever you sell here]
Heard about the saying that you shouldn’t put all your eggs in the same basket? Well, this applies to content marketing too.
There are many other best practices to make your content marketing lean even in Denver and achieve / improve Content Marketing ROI. We constantly publish new ones on our blog (or curate / repurpose successful ones: we do what we preach!) and you’ll probably develop your own over time.
So don't forget these helpful tips on what to avoid doing if you don't want to lose your job as a content marketer. 1) Not being able to prove your content marketing ROI; 2) Publishing content that fails to answer your prospects’ pain points; and 3) Not getting your sales or exec team to share your content.
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