Marine Products:Boating Industry Launches Marketing Project
For the first time in U.S. boating history, marine products producers will invest countless dollars promoting the advantages of leisure boating and boat ownership.
The National Marine Manufacturers Association's "Grow Boating" project and $12 million marketing blitz consists of national advertising purchases, direct-mail advertising and other initiatives that the market hopes will get in touch with prospective boaters whose leisure time is growing more fractionalized.
" Our objective is to make the 2 best days in a boater's life every Saturday and Sunday," stated Thom Dammrich, president of the National Marine Manufacturers Association, throughout a discussion to industry leaders at the current Miami International Boat Show.
Yamaha, one of the biggest marine item brands on the planet, agreed to contribute numerous thousands of dollars in assistance of the project. Yamaha is optimistic that the cash spent will further the techniques the company introduced internally to make boating more appealing for households.
" We at http://raritaneng.comhave been engaged in promoting boating as a great household activity for a number of years now and we are gratified to see the entire boating industry joining us in this endeavor," said Mark Speaks, president of Yamaha WaterCraft. "There is lots of proof suggesting that families that boat together are healthier, happier and more effective. Any parent that has been boating with their household understands what a terrific way this is to restore the ties that bind the household together."
Yamaha WaterCraft Group is among the few business in the boating industry taking pleasure in double-digit development and is a major voice behind the market's Grow Boating project. To meet the requirements of new entrants to the boating lifestyle, Yamaha offers new, completely included household watercraft starting around $7,000.
According to federal studies looking at U.S. recreational patterns, 65 million Americans reported that they go boating each year, and 28 million Americans reported that they ride personal boat. Raritan Engineering can be reached for more information on marine products.