Your Bing Pay Per Click Company Tip of the Week
Denver Integrated Marketing Solutions your Bing pay per click specialists would like to share with you these topics we thought would be of interest to you this month regarding these marketing mistakes that can poison your company.
Content marketing utilizing Bing pay per click – like any marketing discipline – can fall short of expectations for a number of reasons. Your Bing experts know that it takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.
In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.
But if you are part of the other 70%, no need to despair: A few simple mistakes may be all that’s keeping you from realizing the benefits that content marketing offers.
Knowing what to look for – and how to fix the problems you find – is the first challenge to overcome.
For a preview – and some information that didn’t make it into the book – read on.
Mistake No. 1: You give up
Your Google pay per click experts share with you Neil’s advice. “Never, ever quit.” In fact, he advises that being consistent is one of the best ways to reinvigorate a content marketing program that has grown stagnant or hasn’t quite found its stride:
You can find more information as well as get assistance on Google pay per click and on marketing mistakes that can poison your company.
Mistake No. 2: You are focusing on quantity, not quality
Why is quality important? There are many reasons: It builds trust, increases your engagement, and drives thought leadership.
Your Bing Pay Per Click Company Agrees With These Tips
As Google’s own quality guidelines explain, if your pages contain useful information, your content will attract more visitors, even when utilizing pay per click.
To ensure your content is being viewed favorably by Google, start with obvious signs of trouble:
- Monitor your site for hacking, and remove hacked content as soon as it appears.
- Prevent and remove user-generated spam that might be appearing on your site.
But those are external factors. If you really want to make sure your content achieves high-quality status in Google’s robotic eyes, follow these quality guidelines:
- Post unique content on the page.
- Don’t stuff your content with keywords.
- Use internal links to make it easy for users to navigate to your other content on a related topic.
- Use affiliate links or ads at a minimum or not at all as they may detract from the user’s experience and engagement.
Mistake No. 3: You aren’t marketing your content
If you don’t market your content, it will never get the chance to spread its wings and bring in new fans and followers, let alone new prospects and customers.
Consider adding one or two of these tactics into the mix, along with Bing pay per click:
- Leverage influencer marketing: When influencers promote a product or service, their circles are likely to respond.
- Create Google AdWords campaigns: If you’re promoting a new white paper or e-book, create display campaigns to raise awareness and remarketing campaigns to retarget visitors who abandon your content before taking action.
- Develop social media campaigns: Sharing your content on social media sites like Facebook, Twitter, or Instagram may not make your content a viral success story overnight, but every interaction it earns from the members of your community has the potential to create a ripple effect that can impact your bottom line over the long term.
Mistake No. 4: Your offerings have become passé
Letting your content become outdated diminishes its ability to attract and engage an audience.
To freshen your content offerings, try these tips:
- Think outside the blog: Consider shaking things up by experimenting with new formats, such as videos, podcasts, e-books, or webinars.
- Paint a visual picture for your readers: To increase interest, exposure, and engagement, create content in visual-centric formats like SlideShare, infographics, or video.
- Create a conversation: Ask a question or offer a controversial point of view that gives readers an opportunity to weigh in on the discussion.
- Get real: You don’t have to spill company secrets, but offering a glimpse behind the scenes can really give your audience something to engage with and relate to personally.
Mistake No. 5: Your storytelling leads to a dead end
You need to gently encourage them to take the next step in the purchase process, and that requires including a clear call to action.
People expect a request to take some action after reading content.
Start asking for action on your blog posts and other content forms. The call to action does not need to entail a million-dollar deal. Without it, your content is a means that is unlikely to lead to a desirable end.
So don’t forget to avoid these 5 mistakes that could poison your company. 1) giving up; 2) you are focusing on quantity and not quality; 3) you aren’t making your content; 4) Your offerings have become passé; and 5) your storytelling leads to a dead end.
Denver Integrated Marketing Solutions has more information on Bing pay per click, Google pay per click, and on marketing mistakes that can poison your company.