Monthly Archives: March 2016

  • Marine Parts Depot Specialists Ask, “Are You Tired of Moving at Snail Speed?”

    Your Marine Parts Depot Experts Is Going to Show You How to Gain Speed

    Marine Parts Depot

    Raritan Engineering Company your marine parts depot professionals would like to share with you these topics we thought would be of interest to you this month regarding how to stop sailing at snail speed.

    Your marine parts depot analysts know that what we consider “speed” is actually our relative speed to the other boats around us. When trying to determine your speed, it helps to go through a short list of main factors to determine what’s slowing you down.

    I like to divide the big “speed pie” into four main slices. I call them the Fantastic Four. Let’s take a look at them separately so you can ask the right questions.

    1 – Equipment

    Equipment is a pretty straightforward part of our speed pie. You don’t only need the right equipment, but it also needs to be maintained and prepared properly. Your hull and foils need to be clean and in perfect shape, especially the foils. They need to be immaculate (just because you don’t see them while sailing, doesn’t make them any less important).

    The choice of sails and rig combination needs to be optimized for the given sailing conditions as well. This is often a tough choice, as in most classes you can’t measure in different sets of sails and rigs. 

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     Marine Parts Depot

    Raritan Engineering

    www.RaritanEng.com

    Call us at: 1-856-825-4900 or 1-954-525-0378

    Marine Parts Depot

    Marine Parts Depot

  • Lead Generation Services Denver

    Is your business the kind that lives and dies by the number of leads it has?

    If so, you probably already know that most leads TODAY come from people searching for businesses online.

    There are two ways for your company to get high-quality internet leads: You can either generate them yourself or you can buy them from a professional lead resource.

    Businesses that devote resources to generating their own leads often have less time and money to devote to other areas of their business … such as customer service, managing existing accounts, developing new products and services, and so on.

    Let our team of professional marketing specialists handle your local lead generation for you.

    We produce high-converting leads that will keep your company going strong, while you focus on other aspects of your business that demand your attention.

    Ready to get started?

    Contact us TODAY to learn more | 720-465-6732 | info@denverintegratedmarketingsolutions.com

  • Lead Generation Services Denver

    Is your business the kind that lives and dies by the number of leads it has?

    If so, you probably already know that most leads TODAY come from people searching for businesses online.

    There are two ways for your company to get high-quality internet leads: You can either generate them yourself or you can buy them from a professional lead resource.

    Businesses that devote resources to generating their own leads often have less time and money to devote to other areas of their business … such as customer service, managing existing accounts, developing new products and services, and so on.

    Let our team of professional marketing specialists handle your local lead generation for you.

    We produce high-converting leads that will keep your company going strong, while you focus on other aspects of your business that demand your attention.

    Ready to get started?

    Contact us TODAY to learn more | 720-465-6732 | info@denverintegratedmarketingsolutions.com

  • Digital Marketing Denver

    Today’s marketing world has so many different moving parts that it can seem almost impossible to stay on top of it all…

    • Keeping Your Website Updated

    • Being Accessible to Mobile Users

    • Search Engine Optimization

    • Creating and Publishing Content

    … and the list goes ON and ON

    But let’s face it… the way businesses connect with consumers has changed FOREVER and digital marketing is here to stay.

    Google and other search engines have destroyed the yellow pages when it comes to local search…

    And on top of that…

    • Newspapers have been replaced by computers

    • TVs have been replaced by YouTube videos

    • Radio has been replaced by MP3s

    • And good old word of mouth is now called “Social Media”

    Still funneling most of your marketing budget into these ineffective advertising methods?

    You’re simply throwing money down the drain.

    We can help you to implement digital marketing strategies that are proven to increase leads, sales, and online visibility.

    Contact Us TODAY for a FREE Consultation | 720-465-6732 | info@denverintegratedmarketingsolutions.com

  • Denver Internet Marketing Company Professionals Shares 4 Amazing Ways to Make the Perfect Landing Page

    Your Denver Internet Marketing Company Experts Want You to Garner Positive Results

    Denver Integrated Marketing Solutions your Denver internet marketing company specialists would like to share with you these topics we thought would be of interest to you this month regarding 4 amazing ways to make the perfect landing page.

    Your Denver internet marketing company analysts know that if you want to ensure success and garner positive results from your landing pages, then don’t forget to incorporate the following four important components into your landing page construction process:

    1. High quality images

    In 2016, there is no aspect of content marketing more important than the use of high quality visuals and images. If you’re not convinced, just check out these 37 statistics to get an idea of what we’re talking about.

    • Research has found that color visuals increase a user’s willingness to read a piece of content by as much as 80%
    • When a relevant image is paired with information people hear, the chance that they retain the information three days later increases from 10% to 65%
    • Content with relevant images gets 94% more views than content that lacks relevant images
    • Visual content is 40X more likely to get shared via social media than any other type of content

    Let’s take a look at an example to demonstrate what this looks like in practice. Check out this landing page from Luxury Estates International. The first thing you’ll notice are the vibrant, clear and compelling images on the slideshow at the top of the page.

    By contrast, take a look at these examples of awful landing pages. While there are a lot of things wrong with these pages, one of the most glaring issues is the lack of quality images.

    2. Precise and effective CTA

    Your Denver internet marketing company professionals feel that whenever you hear someone complain about a poor conversion rate on a landing page, the first question you should always ask is: What’s your call-to-action (CTA) – and have you tested it? In most cases, the issue is that the CTA was haphazardly slapped onto the page as an afterthought, which is a backwards approach.

    Go to http://www.denverintegratedmarketingsolutions.com/ and see how you can find more information as well as get assistance on Denver internet marketing company and on how to make the perfect landing page at Denver Integrated Marketing Solutions.

    • Use actionable language. A strong CTA always features actionable language. Ideally, you want to go for quick reactions and familiar phrases that people recognize. Try words like: start, stop, grow, build, now, hurry, discover, save, find, today, ends, etc.

    • Pay attention to visuals. Once again, visuals are paramount. Your CTA needs to be highly visible and overtly displayed.

    • Size matters. One of the common things that people tend to overlook when building a page is size, which is an extremely important component. The key is to use a CTA that is big enough to stand out, without overwhelming the reader.

    The CTA is very important. When designing your next landing page, make sure to prioritize this all-important element. Relegating it for later in the process is a recipe for disaster.

    3. Elements of social proof

    Social proof is a critical component of any digital marketing strategy – though you could argue it’s most valuable when designing landing pages. 

    So, how can you use social proof to your advantage? Well, you need to consider the different types. Generally speaking, the most popular social proof elements are customer testimonials, quotes, case studies, trust seals and share numbers.

    4. Clean layout and flow

    All of these aspects are great, but they won’t lead to conversions unless you have a clean layout and flow. Just as there are certain blog post formats that are more efficient than others, same goes for landing pages.

    Here’s a good example from WebDAM. The page features a clear headline in the upper left corner, a succinct sign-up form on the right, key content incorporated in the middle, and a collection of social proof elements displayed at the bottom. 

    So don’t forget these helpful pointers on how to make a perfect landing page. 1) Use high quality images;  2) have precise and effective CTA;  3) use elements of social proof;  and 4) have a clean layout and flow.

    Click here and see how Denver Integrated Marketing Solutions has more information on Denver internet marketing company and on how to make the perfect landing page.

    via How to construct a killer landing page: 4 elements to incorporate for success

    The post Denver Internet Marketing Company Professionals Shares 4 Amazing Ways to Make the Perfect Landing Page appeared first on Denver Integrated Marketing Solutions-Denver Internet Marketing Company.

  • Denver Internet Marketing Company Shares 4 Amazing Ways to Make the Perfect Landing Page

    Denver Integrated Marketing Solutions your Denver internet marketing company specialists would like to share with you these topics we thought would be of interest to you this month regarding amazing ways to make the perfect landing page.

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  • Denver Internet Marketing Company Shares 4 Amazing Ways to Make the Perfect Landing Page

    Denver Integrated Marketing Solutions your Denver internet marketing company specialists would like to share with you these topics we thought would be of interest to you this month regarding amazing ways to make the perfect landing page.

    Article continues here: http://denverintegratedmarketingsolutions.com/denver-internet-marketing-company-professionals-shares-4-amazing-ways-to-make-the-perfect-landing-page/

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    Call or email us now for a free consultation on Denver Internet Marketing Company Professionals Shares 4 Amazing Ways to Make the Perfect Landing |720.465.7632 | info@denverintegratedmarketingsolutions.­com

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  • Denver Internet Marketing Company Shares 4 Amazing Ways to Make the Perfect Landing Page

    Denver Integrated Marketing Solutions your Denver internet marketing company specialists would like to share with you these topics we thought would be of interest to you this month regarding amazing ways to make the perfect landing page.

    Article continues here: http://denverintegratedmarketingsolutions.com/denver-internet-marketing-company-professionals-shares-4-amazing-ways-to-make-the-perfect-landing-page/

    Go to http://www.denverintegratedmarketings… and see how you can find more information as well as get assistance on Denver internet marketing company and on how to make the perfect landing page at Denver Integrated Marketing Solutions.

    Click here and see how Denver Integrated Marketing Solutions has more information on Denver internet marketing company and on how to make the perfect landing page.

    For more information onDenver Internet Marketing Company Professionals Shares 4 Amazing Ways to Make the Perfect Landing see our channel :

    https://www.youtube.com/channel/UCvoI…

    https://www.facebook.com/pages/Denver…

    https://twitter.com/Denver_IMS

    https://plus.google.com/+Denverintegr…

    https://www.youtube.com/user/DenverIM…

    Call or email us now for a free consultation on Denver Internet Marketing Company Professionals Shares 4 Amazing Ways to Make the Perfect Landing |720.465.7632 | info@denverintegratedmarketingsolutions.­com

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  • Website Design Denver Professionals Show You How to Create the Best Headlines

    image

    Public Domain from pixabay

    Your Website Design Denver Experts Know the Importance of Spending More Time on Your Headlines 

    Denver Integrated Marketing Solutions your website design Denver analysts would like to share with you these topics we thought would be of interest to you this month regarding how to create the best headlines.

    Your website design Denver professionals know that your headline’s job is to get the reader to continue reading, simple, eh? So why don’t you spend more time on your headlines?

    And let’s face it, after spending 90 minutes on writing your blog post, you just want to get the darned thing published, and who can blame you? Good headlines are worth practicing.

    Write 100 Headlines, Then Choose One

    Your Denver website design companies specialists know “The difference between a good headline and a bad headline can be just massive. It’s not a rounding error. When we test headlines we see 20% difference, 50% difference, 500% difference.

    Your Denver web development experts know that each and every one of these 100 headlines you write for your content is the culmination of many hours of thought, experiences, and creativity. Just because you’re writing a lot of them doesn’t mean that less effort is put into each one.

    You can find more information as well as get assistance on Denver web development and on how to create the best headlines at Denver Integrated Marketing Solutions.

    In other words, your Denver website experts agree that not only will it help you grow your headline writing muscle, you can also use them as Tweets, and ideas for additional content.

    Your Website Design Denver Specialists Help You to Capture Your Audience’s Attention

    Use a Combination of Original and Swiped Headlines

    Take yourself back to 2008 (I know, I’ve been around that long), I’m delivering a webinar on Headlines. I recommend that you go to your local shop and look at the newspapers and see what jumps out and captures your attention.

    If you want to write great headlines, having a great swipe file is essential. Inside your swipe file should be dozens of potential ideas for attention catching headlines. 

    Headlines come in many formats: Newsy, benefit-driven, shocking, factual, storytelling, comparisons, etc. By using swipe file ideas, you’ll come up with headlines in formats that are unique and compelling to your readers.

    Space Out the Writing

    Write a few headlines in the beginning, when you’re just starting your blog post. Then write a few more as you’re writing the next paragraph.

    Throughout the whole process, your mind will be sifting through the words in different ways. You’ll have different ideas at different stages of the writing process.

    Selecting the Final Headline

    If you start from 100, you’ll be able to get it down to 5-10 pretty swiftly. Your SEO companies Denver professionals know that from here on, the selection process becomes harder and ultimately it comes down to which one will speak to your ideal customer at this stage of their buying cycle.

    This is the process that many fantastic bloggers use to write their headlines. Use swipe files and originality to write your headlines.

    So don’t forget these helpful points on how to create the best headlines. 1) Good headlines are worth practicing;  2) write out several sample headlines before choosing one;  and 3) make sure to know which headline will speak to your audience.

    Denver Integrated Marketing Solutions has more information on website design Denver, Denver web development, and on how to create the best headlines.

    via Your Headline Sucks Yet You Still Published… Oops

    The post Website Design Denver Professionals Show You How to Create the Best Headlines appeared first on Denver Integrated Marketing Solutions-Denver Internet Marketing Company.

  • One Thing Is Killing Content Marketing and Everyone Is Ignoring It

    Content Marketing Strategy

    A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company present. Pest management? Check. A few small manufacturing companies, a nonprofit, and a jewelry store rounded it out. In other words, it was a diverse group of companies.

    What wasn’t diverse were the ways they were marketing their companies. Most had e-newsletters. All of them had Facebook pages. Every one of these senior leaders was concerned about search engine rankings.

    Another consistent characteristic? Not one of them was happy with their marketing. This is not unusual. It’s predictable that senior leaders are often disappointed with their marketing. Why? Mostly because they believe it should be easier than it is. They also feel they are just one secret-sauce answer away from Utopia. I mean, how hard could it really be? (Don’t answer that.)

    And that’s what I heard about their content efforts as well. Their blog posts weren’t getting much traffic or converting. Their email newsletters weren’t getting opened. Their customers were ignoring them on social media. Finding themselves on the first page on a search engine listing was equally hard.

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    Changing course

    I’d heard enough. After the last complaint, I stopped my presentation. This is something I don’t normally do. I’ve been doing this particular workshop for a while, and the flow works well with small businesses. The last thing I wanted to do was alter course.

    But I did alter it with this one simple question, “Is the content you are creating and distributing for your customers any different than anything else out there?”

    I looked around at the business leaders. You could have heard a pin drop.

    I repeated the question.

    “Is the content you are creating and distributing for your customers any different than anything else out there?”

    I then rephrased and asked the question to each one directly. I asked the jewelry store executive with the e-newsletter if what they sent to customers was any different. They sent coupons and articles that you could find literally anywhere.

    I asked the plumber. He promoted content from the manufacturer on his YouTube page and his blog. I also found out that about 300 other plumbers used that same content.

    I asked the financial consultant. He said he purposely kept his articles general because he didn’t want to give away any intellectual property without compensation. “How’s that working for you?” I asked.

    “Not very well” was his response.

    At one point in the workshop, I told them that if they aren’t going to take this seriously, they should all just go out and buy advertising (and I meant it).

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    The One Content Marketing Question You Need to Ask (That May Scare You)

    Why should your customers care?

    For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”

    That e-newsletter you are sending out. Why should they care?

    Your Facebook post? Why should they care?

    Your blog post, video or (God help us all) Snapchat?

    You get the point.

    Our job, as marketers, is not to create more content. It has never been about that. It’s about creating the minimum amount of content with the maximum amount of behavior change in our customers (hat tip to Robert Rose). For that to be possible, what you are creating has to be valuable, useful, compelling and, yes, different.

    Marketers: Create the min amount of #content with the max amount of behavior change in your customers.CLICK TO TWEET

    The content tilt

    Somewhere along the line, we marketers became infatuated with the tools and less concerned about what we put inside them. This, my friends, has got to change.

    Of the six-step process of the Content Inc. model (from my latest book), the most important step is the second, the content tilt.

    The content tilt is that area of little to no competition on the web that actually gives you a fighter’s chance of breaking through and becoming relevant. It’s not only what makes you different, it’s so different that you get noticed by your audience. That audience rewards you with their attention.

    The content tilt is what will separate you from everyone else in your market area. Andrew Davis, author of Town Inc., calls this “the hook” – a simple twist on a familiar theme designed to entrap or ensnare your audience. Without “tilting” your content just enough to truly have a different story to tell, your content will fade into the rest of the clutter and be forgotten.

    How to find your tilt

    The real goal of this little story was to get you to ask the question – Is my content different? The majority, like over 99% of marketers, do not have differentiated content. They are not telling stories that are different.

    If you are like most marketers, then, your next question is “How do I make it different?”

    One question marketers should ask before creating #content: Is my content different from my competition?CLICK TO TWEET

    This is easier said than done, but it is possible to tell a different and compelling story looking at different data points. Here are some things to consider:

    • Audience – Are you really niche enough with your audience? “Pet owners” simply is too broad as a target audience. What about “homeowners who like to travel with a dog in their recreational vehicle and live in southwest Florida”? That may be too niche, but probably not. To be truly relevant with your story, you need to focus on a very specific reader. As Stephen Kings says in On Writing, you should think about this person every time you create content.

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    • How you tell the story – Content marketing has been around for years and has been called many different things. But we at the Content Marketing Institute were the first to call it content marketing. That made a difference in how the audience responded.

    • Platform – One of the HVAC contractors in the workshop told me there are a thousand blog posts a day on energy efficiency. We also learned that there were few, if any, podcasts about saving energy. Opportunity? I’m not sure, but it’s worth a look.

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    • Subject matter – Using tools like Google Trends, you can uncover breakout terms for which there are few instructional resources. Take this quote from Jay Baer as an example:

    It’s like, ‘Hey I like knitting, and I’m going to start a knitting blog.’ Really! There are 27 other knitting blogs. Why would anybody read yours? What is different? What is unique? What is interesting? Why would anyone stop reading the knitting blog that they’ve been reading for the last three years and read yours ever? And if you can’t articulate that, you need to go back to the drawing board. And most people I find who haven’t been doing this for a while just don’t go through that competitive calculus, and it’s dangerous.

    From the subject matter standpoint, knitting might be too broad. Are there certain types of knitting that are underserved, where you could be the leading expert in the world?

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    Stop Sounding Like Your Competition: How to Find Your Content Tilt

    What if your content was gone?

    Let’s end with this thought.

    Let’s say someone rounded up all your content and placed it in a box like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?

    If the answer to this is no, then you have a problem (and this article is directed at you, bub).

    We want customers and prospects needing … no, longing for our content. It becomes part of their lives … their jobs.

    Today, it’s harder and harder to buy attention. You have to earn it. Earn it today, tomorrow, and five years from now by delivering the most impactful information your customers could ever ask for. “Good enough” won’t win the battle for customer attention. Be great.

    Via: http://contentmarketinginstitute.com/2016/02/killing-content-marketing/

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