Daily Archives: Monday, December 28, 2015

  • Designing for Corporate Identities

    Design is difficult to define, because there is a broad range of skills, projects and people involved.

    Marketers have their hands in the design pot – often dictating where a design should go and what needs to be changed. Executives sometimes voice their opinions as well, to ensure designs meet a corporate identity. Even the public can get involved – like in the case of Google’s logo update – people on the Web sounded off with their opinions.

    The professionals at Virtual Focused Marketing who have to take all of this into consideration are the designers who have to plan, tweak, defend and rework their creative elements. When it comes to corporate design, their hands are often tied by those trying to maintain a certain image and recognition. For those in the workplace tasked with working with designers for the first time, here’s a list of considerations everyone must make when designing for corporate identity:

    THE LOGO

    The logo of your company should be designed for immediate recognition. There are probably a number of companies that you can identify simply by looking at a logo. The logo is a major aspect of your company’s branding strategy. It is what helps consumers differentiate your company from your competitors. A great logo along with great branding is crucial to corporate identity. Great logos are clean, simple and extremely easy to process making them memorable to consumers. Companies should really consider somehow adding what they actually offer into the logo. Pinterest, for example, has a “pin” incorporated into its logo as users “pin” clippings from across the Web.

    TYPOGRAPHY

    Well-proportioned fonts have a great impact on your website and marketing collateral. Appealing to visual senses through font can help someone focus on one idea and even act on it simply based on that font. One of the most successful fonts that is quite popular and has been around for the past half century is Helvetica. It is simple yet striking. The typography can enhance a company’s motto or message. Classic serif typefaces such as Times New Roman reflect companies that are conservative. 

    COLOR

    Designers need to take great care when designing visual identification marks for corporations, especially when it comes to color combinations. As a marketer, executive or the like, it’s important to trust your designer in this area (although everything including colors should be tested for audience response). Choosing the right color is crucial to the overall design since colors have different meanings and theories. Color can tell a lot about a corporation and how it conducts business. The colors you settle for should emphasize the philosophy and strategy of your corporation. Check out what brand colors say about your business here, or how color affects purchases or this infographic (a preview is shown below) on how businesses use color to affect emotion (infographic by Ruby Media). 

    QUALITY

    Quality is a very important element when it comes to graphic design. It defines your company’s policies, responsibilities and procedures. The quality of your company design is perceived as great quality in the products and services that you offer. Quality should reflect in every aspect of your company if you want to keep your customers coming back. You should not be afraid to splurge on quality design because it is what the customers see before they can actually try your product. This is especially true of Web design. The design of a website must meet consumers’ lofty expectations with elements like prominent and intuitive navigation and site search, as well as common functionality like having the logo in the left-hand corner which will take a visitor back to the homepage wherever they are on the site. Read, “4 Habits of Successful Web Designers.”

    BRANDING

    Your brand tells how your company is perceived by others. It is more than just the name of the company. Your brand identity communicates your company’s strategy in a way that will attract your target consumer group. Branding is not about giving your customers a choice but showing them that you are the only and best option to choose. It builds credibility and motivates your customers. How and where a company presents its value proposition is a good example of this (here’s what not to do). The image below is a preview of this infographic detailing what makes a successful value proposition. 

    COMMUNITY

    Building a community is also a crucial part of your business identity. Creating a dedicated and enthusiastic community around your product is a great way to boost your reputation by leveraging this power. While social media is a great place to foster a community (check out these examples), a business will need to ensure its design elements are consistent across channels to give consumers a sense of security that they are engaging with the same company and one that values their engagement across channels. 

    DBA SUPPORT

    With so many moving parts in corporate identity, a company would be wise to improve its database systems fro better business process. One way to do so is by enlisting the help of a DBA (database administrator) agency that can monitor critical systems round the clock to ensure that your data is well stored and protected. This, among other factors, can ensure designers have quick access to the information they need to uphold corporate identity and make sure those with malicious intent do not. 

    – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/12/24/a-beginner-s-look-at-design-for-corporate-identity.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.w4L8PB6b.dpuf

  • Denver Marketing Firms Experts Uncover 5 Hidden Gems in Your Marketing Data

    Denver Marketing Firms Experts Uncover 5 Hidden Gems in Your Marketing Data

    Denver Marketing Firms Professional Uncovers 5 Concealed Gems In Your Marketing Information

    Denver Integrated Marketing Solutions your Denver marketing firms specialists want to show you these topics we thought would be of passion to you this month concerning 5 covert gems in your marketing data.

    Your Denver marketing firms understand that as a kid expanding up in the 80s, I was consumed with gathering things: rocks, action figures, books, comics, coins, baseball cards, video online games and a panoply of various other stuff ranging from major to ridiculous.

    Just what I recognized as I grew up is that not all these compilations or their firms, were of equal worth. Even in Denver, the acorns promptly deteriorated and also infested my closet with small insects. Other points, like the stones, transformed out to have actually hidden beauty.

    In today's globe of unlimited data, marketing experts discover themselves in a comparable problem. There is a solid lure to accumulate all types of information merely due to the fact that it's great or readily available, including Denver firms. It's no marvel that 82 % of CMO's feeling unprepared to take care of the explosion of information.

    1. Identification data– All the data you gather is ineffective without a way to tie all of it together. Building omni-channel connections requires information to be constant and offered throughout all networks. This includes catching the identity of anonymous web site visitors for personalization as well as linking together CRM and marketing automation information for positioning with sales.

    2. Link information– Your Denver marketing agencies ask have you thought about how your client and also prospect records are connected via legal, social and also business relationships? While online marketers and various other firms, typically deal with contacts as separated targets, the reality is that they are often deeply related. For instance, one possibility in your database could benefit the subsidiary of one of your clients.

    You could discover more details along with obtain support on Denver marketing agencies as well as on ways to locate 5 treasures in your marketing information at Denver Integrated Marketing Solutions.

    Denver Marketing Firms Adviser Has the Following Suggestions on How to Find 5 Gems in Your Marketing Data

    3. Signal data– From the background noise of clicks, opens and bounces, successful marketing experts are making use of information analysis to extract signals about just what their customers really like as well as do not like. This signal-based preference data could be incredibly powerful, also in Denver, especially when wed with traditional firmographic and demographic profile data.

    4. Onboarding data– Closely monitoring as well as marketing gathering data from your client onboarding procedure can have a substantial impact on loyalty as well as attrition. For instance, recording customer company objectives as they come onboard could assist you build sections and also, then, content that aligns closely with customer needs.

    5. Fiscal calendar information– Fiscal years have a massive effect on acquiring cycles. Business typically plan as well as set marketing budget plans near the start of their financial year and often spend surplus spending plan near completion.

    Aligning your message as well as sales outreach with these cycles is essential to effective timing. If you are offering marketing and also reach a marketing supervisor as they are attempting to spend a budget excess, you stand a much higher chance of success.

    This listing provides a starting factor for marketers to discover their own marketing hidden treasures. The data that is actually vital for you relies on the special nature of your company and also your customers.

    Don't neglect to look for and advantage from these 5 hidden treasures. 1) Identity data; 2) connection information; 3) signal information; 4) onboarding information; and 5) fiscal calendar information.

    Denver Integrated Marketing Solutions has even more information on Denver marketing firms, Denver marketing agencies, Denver marketing services, and also 5 concealed gems in your marketing data.

    Via: http://denverintegratedmarketingsolutions.com/denver-marketing-firms-experts-uncover-5-hidden-gems-in-your-marketing-data/