Daily Archives: Friday, December 25, 2015

  • Denver Marketing Firms Experts Uncover 5 Hidden Gems in Your Marketing Data

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    Denver Marketing Firms Professional Uncovers 5 Hidden Gems In Your Marketing Data

    Denver Integrated Marketing Solutions your Denver marketing firms specialists would like to share with you these topics we thought would be of interest to you this month regarding 5 hidden gems in your marketing data.

    Your Denver marketing firms know that as a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of other stuff ranging from serious to absurd.

    What I realized as I grew up is that not all these collections or their firms, were of equal value. For example, even in Denver, the acorns quickly rotted and infested my closet with tiny bugs. Other things, like the rocks, turned out to have hidden beauty.

    In today’s world of limitless data, marketers find themselves in a similar quandary. There is a strong temptation to collect all types of data simply because it’s cool or available, including Denver firms. It’s no wonder that 82% of CMO’s feel unprepared to deal with the explosion of data.

    1. Identity data – All the data you collect is useless without a way to tie it all together. Building omni-channel relationships requires data to be consistent and available across all channels. This includes capturing the identity of anonymous web visitors for personalization and linking together CRM and marketing automation data for alignment with sales.

    2. Connection data – Your Denver marketing agencies ask have you considered how your customer and prospect records are connected through legal, social and organizational relationships? While marketers and other firms, often treat contacts as isolated targets, the truth is that they are often deeply interrelated. For example, one prospect in your database may work for the subsidiary of one of your customers.

    You can find more information as well as get assistance on Denver marketing agencies and on how to find 5 gems in your marketing data at Denver Integrated Marketing Solutions.

    Denver Marketing Firms Adviser Continues Discussion on Your Marketing Data

    3. Signal data – From the background noise of clicks, opens and bounces, successful marketers are using data analysis to extract signals about what their customers really like and don’t like. This signal-based preference data can be extremely powerful, even in Denver, especially when married with traditional firmographic and demographic profile data.

    4. Onboarding data – Closely tracking and marketing collecting data from your customer onboarding process can have a huge effect on loyalty and attrition. For example, capturing customer business goals as they come onboard can help you build segments and, then, content that aligns closely with customer needs.

    5. Fiscal calendar data – Fiscal years have a huge impact on buying cycles. Companies typically plan and set marketing budgets near the beginning of their fiscal year and often spend surplus budget near the end.

    Aligning your messaging and sales outreach with these cycles is critical to successful timing. For example, if you are selling advertising and reach a marketing director as they are trying to spend a budget surplus, you stand a much greater chance of success.

    This list provides a starting point for marketers to discover their own marketing hidden gems. The data that is really important for you depends on the unique nature of your business and your customers.

    So don’t forget to look for and benefit from these 5 hidden gems. 1) Identity data;  2) connection data;  3) signal data;  4) onboarding data;  and 5) fiscal calendar data.

    Denver Integrated Marketing Solutions has more information on Denver marketing firms, Denver marketing agencies, Denver marketing services, and 5 hidden gems in your marketing data.

    via Uncovering 5 Hidden Gems in Your Marketing Data

    The post Denver Marketing Firms Experts Uncover 5 Hidden Gems in Your Marketing Data appeared first on Denver Integrated Marketing Solutions.

  • Accomplishing Goals: A Guide to Getting Stuff Done

    Did you set goals for the new year?

    Want to be more successful setting and achieving your goals?

    To discover how to accomplish goals, and to hear about the Kickstarter campaign for his new book, I interview John Lee Dumas.

    More About This Show

    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

    In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way. He’s about to publish The Freedom Journal: Accomplish Your Goal in 100 Days.

    John will discuss goal setting and how you can gear up for your best year ever.

    You’ll discover why it’s important to set SMART goals.

    Listen as John Lee Dumas shares his thoughts on accomplishing goals.

    Share your feedback, read the show notes and get the links mentioned in this episode below.

    Listen Now

    Audio Player

    You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

    Here are some of the things you’ll discover in this show:

    Getting Goals Accomplished

    John’s plan for promoting his book

    John talks about putting together The Freedom Journal throughout 2015 and shares that he will be launching it on January 4, 2016, via Kickstarter. Although he was inspired by what Seth Godin did on Kickstarter with The Icarus Deception, he’s decided to use Kickstarter in a very non-traditional way.

    He says he wanted The Freedom Journal to have a significant impact beyond the people who purchase the book and shares how he decided to partner with Adam Braun of Pencils of Promise, which is a great organization that builds schools in developing countries.

    kickstarter

    John Lee Dumas decided to use Kickstarter in unique way for The Freedom Journal.

    John explains what’s unique about how he’s using Kickstarter; he’s not using it as a way to raise funds to produce the books. He’s using Kickstarter as a platform for marketing and exposure, while allowing people to contribute to a cause.

    Each time the project hits one of four different funding goals, John will personally donate $25,000 to Pencils of Promise on behalf of Fire Nation. He recognizes that not everyone can donate $25,000 to help build a school, but says they can buy a journal, knowing part of those proceeds will go toward building a school in a developing country.

    John talks about why he’s going to keep his publishing in house and shares other plans for the rest of his 33-day launch campaign.

    Someone else who has traveled around the country doing launch parties is Lewis Howes.

    Listen to the show to learn about some of the Kickstarter rewards for people who purchase The Freedom Journal.

    Why John wrote a book on goal setting

    the freedom journal

    The Freedom Journal by John Lee Dumas.

    After doing many interviews on EOFire, John says the question he’s most asked about his guests is, “What’s the magical recipe to success?” He shares that in addition to hard work for a long period of time the major commonality is that his guests know how to set and accomplish goals.

    After polling his audience, John discovered his listeners struggle with setting and accomplishing goals.

    He knew this was something he could solve and explains why he chose to create a leather bound journal instead of a PDF or an online app.

    Listen to the show to learn how many interviews John has done for EOFire.

    What’s a goal

    John defines a goal as SMART, an acronym that stands for Specific, Measurable, Attainable, Relevant, Time Bound. If something doesn’t have those five qualities, he says, it’s not a goal.

    The Freedom Journal starts by teaching you exactly how to set a SMART goal. Once you set the SMART goal, you can go forward to accomplish it.

    Listen to the show to discover what John thinks keeps people from succeeding when they set a goal.

    John’s military training

    John talks about his military service and shares how his military training helped with his goal setting.

    He says he quickly learned the value of Parkinson’s law (tasks will expand to the time allotted) and the Pareto Principle (80% of the stuff you do is not resulting in the 20% success that you want, so get rid of the excess stuff, and focus on your core 20%).

    When he left the military and entered the entrepreneurial world, John says he had a completely different perspective from a lot of people. He had to adjust to the fact that the code of conduct in the military was not the same as the code of conduct in the rest of the world.

    Listen to the show to hear more about John’s military “crash course” in time management.

    How to set goals

    John offers the example of setting a goal to “lose weight.” The problem is that saying “I want to lose weight” has no elements of the SMART acronym.

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    Does your goal have all five SMART qualities? Image: Shutterstock.

    He explains a better way to express the goal is to say, “I want to lose 10 pounds in 45 days.” This is a SMART goal. It’s specific (you want to lose 10 pounds), it’s measurable (10 pounds), it’s attainable (losing 10 pounds in 45 days is likely feasible), it’s relevant (it matters in your life, so you will do it) and it’s time bound (you have a hard deadline, but you still need checkpoints).

    John set the time period for achieving goals in The Freedom Journal as 100 days and shares why that timeline makes sense.

    Within those 100 days, he’s set checkpoints along the way. For example, day one is the first of ten 10-day sprints. John calls these micro goals and describes how they get you 10% closer to your goal.

    At the end of each ten-day sprint, you do a ten-day sprint review to see if you accomplished your micro goal, analyze why or why not and decide what you need to do to go forward. If you fall behind, you need to figure out what you need to do to get yourself back on track.

    Listen to the show to learn how to know if a goal is relevant.

    The Freedom Journal exercises

    John explains how everything in The Freedom Journal continues to point, re-correct, pivot and adjust you toward achieving your 100-day goal.

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    Goals require course correction over time. Image: Shutterstock.

    He says that when you’re working toward a goal, you need to make minor adjustments every single day and night. Accomplish those ten-day sprints. Then look back over them to make sure you had the right ten-day sprint and determine how to improve the next one.

    John shares one of the exercises from his book, called quarterly reviews. Every 25 days (day 25, 50, 75), you complete two full pages that go through what’s happened the last 25 days. You identify your two major struggles and two major wins, as well as what worked over the past 25 days (25% of your entire goal) and what you need to do to pivot moving forward.

    Listen to the show to discover the purpose of micro and quarterly goals.

    Accountability

    John talks about how his Podcaster’s Paradise community started doing accountability matchmaking 6 months ago. He says they give people a choice of being matched with one person or a mastermind of three to four people. They’ve discovered that people who get matched up with an accountability partner are finding more success and enjoyment from the Podcaster’s Paradise community.

    So while the book is designed as an accountability partner, John says he’s also designed a free app that will ask you if you’ve accomplished your day’s goals, your night goals, your ten-day sprint. In addition, people who purchase The Freedom Journal can join a Facebook group where people will be encouraged to match up and become accountability partners for their 100-day goal.

    Listen to the show to hear why the book is not just for entrepreneurs.

    Via: Accomplishing Goals: A Guide to Getting Stuff Done