Daily Archives: Saturday, December 19, 2015

  • Website Design Denver Shows Content Marketers 5 Things Not to Do

    Website Design Denver Shows Content Marketers 5 Things Not to Do

    Website Design Denver Analyst Agrees With These Things Content Marketers Need to Avoid

    Denver Integrated Marketing Solutions your website design Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding 5 things content marketers need to avoid doing.

    Content Marketing is maturing fast.

    Your website design Denver experts know from an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will be the days when you could get away with a few website tricks. Sure, content marketing will remain an area where you have to experiment and make mistakes.

    1. Not being able to prove your content marketing ROI

    SMBs don’t have the luxury to experiment with new things for a long time. As we said before, for them, it’s ROI or… RIP. If you can’t show how many leads your content generated, you won’t be taken seriously by the rest of the company. Or worse…

    2. Publishing content that fails to answer your prospects’ pain points

    Your Denver web development knows that I see a lot of people trying to make content marketing more complex than it is. But it’s actually very simple at its website core: content marketing consists of publishing content that addresses the questions of your audience (prospects).

    Website Design Denver Specialist Summarizes Key Points on 5 Things Content Marketers Need to Avoid Doing

    So don’t get distracted or carried away by starting to write for the sake of writing. Focus on valuable content, including Denver, that educates and informs your potential website buyers and that will bring them closer to making a purchase decision. The rest is secondary or… useless.

    You can find more information as well as get assistance on Denver web development and on 5 things that content marketers should avoid doing at Denver Integrated Marketing Solutions.

    3. Not getting your sales or exec team to share your content

    If no one else in your company shares your content, this means one or two things.

    First, you’re not getting the mileage you could have from your organic social media design distribution even in Denver. More accounts sharing your content means more reach and more distribution.

    But this can also mean something worse: lack of trust from the company’s leadership and sales people. If your content was good and helpful for your audience, why wouldn’t your design sales team be proud of sharing it? Lack of time?

    4. Publish and pray: thinking you can make a couple of tweets and a Facebook post pass as a decent content promotion plan

    Content Marketing is a cycle: creation is only one step of it. Planning, analyzing and of course distributing content are the other critical steps..

    Just like no radio DJ would think of playing a song only once and hoping it would become a hit, successful content marketers think about programming their design content 8-10 times over the few weeks that follow the release of a post.

    5. Betting the house on this one epic white paper: the most ultimate of all the ultimate guides to [insert whatever you sell here]

    Heard about the saying that you shouldn’t put all your eggs in the same basket? Well, this applies to content marketing too.

    There are many other best practices to make your content marketing lean even in Denver and achieve / improve Content Marketing ROI. We constantly publish new ones on our blog (or curate / repurpose successful ones: we do what we preach!) and you’ll probably develop your own over time.

    So don't forget these helpful tips on what to avoid doing if you don't want to lose your job as a content marketer. 1) Not being able to prove your content marketing ROI;  2) Publishing content that fails to answer your prospects’ pain points; and 3) Not getting your sales or exec team to share your content.

    Denver Integrated Marketing Solutions has more information on website design Denver, Denver web development and on 5 things that content marketers should avoid doing.

    via http://denverintegratedmarketingsolutions.com/website-design-denver-insights-on-5-things-not-to-do-with-content-markeing/

  • Website Design Denver Insights on 5 Things NOT to Do with Content Markeing

    Website Design Denver Analyst Agrees With These Things Content Marketers Need to Avoid

    Denver Integrated Marketing Solutions your website design Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding 5 things content marketers need to avoid doing.

    Content Marketing is maturing fast.

    Your website design Denver experts know from an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will be the days when you could get away with a few website tricks. Sure, content marketing will remain an area where you have to experiment and make mistakes but we will still be giving you great Colorado web solutions

    1. Not being able to prove your content marketing ROI

    SMBs don’t have the luxury to experiment with new things for a long time. As we said before, for them, it’s ROI or… RIP. If you can’t show how many leads your content generated, you won’t be taken seriously by the rest of the company. Or worse…

    2. Publishing content that fails to answer your prospects’ pain points

    Your Denver web development knows that I see a lot of people trying to make content marketing more complex than it is. But it’s actually very simple at its website core: content marketing consists of publishing content that addresses the questions of your audience (prospects).

    Website Design Denver Specialist Summarizes Key Points on 5 Things Content Marketers Need to Avoid Doing

    So don’t get distracted or carried away by starting to write for the sake of writing. Focus on valuable content, including Denver, that educates and informs your potential website buyers and that will bring them closer to making a purchase decision. The rest is secondary or… useless.

    You can find more information as well as get assistance on Denver web development and on 5 things that content marketers should avoid doing at Denver Integrated Marketing Solutions.

    3. Not getting your sales or exec team to share your content

    If no one else in your company shares your content, this means one or two things.

    First, you’re not getting the mileage you could have from your organic social media design distribution even in Denver. More accounts sharing your content means more reach and more distribution.

    But this can also mean something worse: lack of trust from the company’s leadership and sales people. If your content was good and helpful for your audience, why wouldn’t your design sales team be proud of sharing it? Lack of time?

    4. Publish and pray: thinking you can make a couple of tweets and a Facebook post pass as a decent content promotion plan

    Content Marketing is a cycle: creation is only one step of it. Planning, analyzing and of course distributing content are the other critical steps..

    Just like no radio DJ would think of playing a song only once and hoping it would become a hit, successful content marketers think about programming their design content 8-10 times over the few weeks that follow the release of a post.

    5. Betting the house on this one epic white paper: the most ultimate of all the ultimate guides to [insert whatever you sell here]

    Heard about the saying that you shouldn’t put all your eggs in the same basket? Well, this applies to content marketing too.

    There are many other best practices to make your content marketing lean even in Denver and achieve / improve Content Marketing ROI. We constantly publish new ones on our blog (or curate / repurpose successful ones: we do what we preach!) and you’ll probably develop your own over time.

    So don’t forget these helpful tips from your Denver seo company on what to avoid doing if you don’t want to lose your job as a content marketer. 1) Not being able to prove your content marketing ROI; 2) Publishing content that fails to answer your prospects’ pain points; and 3) Not getting your sales or exec team to share your content.

    Denver Integrated Marketing Solutions has more information on website design Denver, Denver web development and on 5 things that content marketers should avoid doing.

    via: http://denverintegratedmarketingsolutions.com/website-design-denver-insights-on-5-things-not-to-do-with-content-markeing/

  • How US buyers are looking at holiday gift ideas in 2015

    With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention across more devices and channels then ever before.

    According to a new Searchmetrics study, 67% of 2,000 US consumers polled will have researched gifts online on their smartphones. However an impressive 20% say their phone is the only device they’ll use for researching gifts online during the holidays.

    devices-us-shoppers-research

    And where are shoppers doing the bulk of their shopping research? 62% of US consumers will have researched Christmas gifts by looking on Amazon, and 44% performing searches on Google.  

    It makes sense that Amazon and Google have been named as the most popular sources of gift ideas, they are after all the biggest names in digital. However social channels are fairing well too, with 27% of consumers using Facebook, and the same percentage using Pinterest, which also revealed in November that it has accumulated 17.7m holiday gift pins on its site. 

    16% of the consumers said they will use Instagram for gift ideas, while 12% mentioned Twitter.

    us-shoppers-christmas-2015

    So what can online retailers do to take advantage of the above trends and make sure they have as much visibility as possible on mobile, search and social throughout the holiday shopping season?

    A few handy tips:

    Pinterest

    Your brand should definitely be on Pinterest, and within all those lovely, creative and diverse boards that you create you should also definitely make sure you have either Rich Pins or Buyable Pins enabled.

    Rich Pins offer more details than your standard Pinterest pins, therefore making them more useful. If you’re a retailer you can include product information such as real-time pricing, stock availability and direct links to the product page.

    rich-pins-backpack

    Buyable Pins are a more direct route to purchase, with the user not having to leave the Pinterest app to buy a product within a pin they’ve found. Instead they can just click on an integrated ‘buy it now’ button.

    buyable-pins

    At the moment, only a few major retailers have access to this, but if your store uses the Shopify platform then you can use these straight away.

    Facebook

    Yes it’s tough out there on Facebook, with branded pages almost dropping out of follower’s newsfeeds entirely. But clearly users are still using Facebook to research gift ideas, so don’t abandon all hope.

    You can go the paid route and get content surrounding your products a guaranteed audience by investing in some Facebook promotion. But there’s no guarantee that audience will care about what you’re hawking. So you’ll have to be clever. 

    Instead of individual product posts, why not try a ‘holiday gift guide’ that shows a range of available gifts from your store, like an online version of a Christmas catalogue. Or how about content on how your store can help you ‘survive the holidays’, or a list of ‘things to look forward to once the chaos is over’.

    Basically anything that’s unexpected, funny or useful that will help your social posts stand out from the crowd.

    Search

    Make sure update your holiday hours on your Google My Business page. In November, Google launched a feature that allows you to pre-schedule specific hours for holidays or special events on your business page.

    This is very important if you have longer opening hours during the holidays, as local searchers may wrongly be told that your store is closed.

    google-my-business-mobile

    You should also make sure that all of your contact information, telephone number and address is accurate and up-to-date.

    It may also be worth considering taking out some Product Listing Ads, which appear in the Google Shopping part of results pages.

    confetti-cannon-google-search

    These ads will feature relevant product details, rich images, product prices and your store name. You may find they have a higher click-through rate thanks to their richer format, rather than the standard paid search text listings.

    Mobile

    I probably don’t need to mention that your site needs to be mobile-optimised, otherwise Google will rank you lower than your competitors, but perhaps I do need to highlight how important it is that you provide the simplest, quickest and most barrier free ecommerce experience on a mobile as possible. Things that may irritate a customer on a desktop, will enrage them on a smaller screen.

    There are also lots more handy tips here in It’s not too late: 12 ways to boost sales this holiday season.

    Via: How Consumers are Reseaching