Monthly Archives: December 2015

  • Designing for Corporate Identities

    Design is difficult to define, because there is a broad range of skills, projects and people involved.

    Marketers have their hands in the design pot – often dictating where a design should go and what needs to be changed. Executives sometimes voice their opinions as well, to ensure designs meet a corporate identity. Even the public can get involved – like in the case of Google’s logo update – people on the Web sounded off with their opinions.

    The professionals at Virtual Focused Marketing who have to take all of this into consideration are the designers who have to plan, tweak, defend and rework their creative elements. When it comes to corporate design, their hands are often tied by those trying to maintain a certain image and recognition. For those in the workplace tasked with working with designers for the first time, here’s a list of considerations everyone must make when designing for corporate identity:

    THE LOGO

    The logo of your company should be designed for immediate recognition. There are probably a number of companies that you can identify simply by looking at a logo. The logo is a major aspect of your company’s branding strategy. It is what helps consumers differentiate your company from your competitors. A great logo along with great branding is crucial to corporate identity. Great logos are clean, simple and extremely easy to process making them memorable to consumers. Companies should really consider somehow adding what they actually offer into the logo. Pinterest, for example, has a “pin” incorporated into its logo as users “pin” clippings from across the Web.

    TYPOGRAPHY

    Well-proportioned fonts have a great impact on your website and marketing collateral. Appealing to visual senses through font can help someone focus on one idea and even act on it simply based on that font. One of the most successful fonts that is quite popular and has been around for the past half century is Helvetica. It is simple yet striking. The typography can enhance a company’s motto or message. Classic serif typefaces such as Times New Roman reflect companies that are conservative. 

    COLOR

    Designers need to take great care when designing visual identification marks for corporations, especially when it comes to color combinations. As a marketer, executive or the like, it’s important to trust your designer in this area (although everything including colors should be tested for audience response). Choosing the right color is crucial to the overall design since colors have different meanings and theories. Color can tell a lot about a corporation and how it conducts business. The colors you settle for should emphasize the philosophy and strategy of your corporation. Check out what brand colors say about your business here, or how color affects purchases or this infographic (a preview is shown below) on how businesses use color to affect emotion (infographic by Ruby Media). 

    QUALITY

    Quality is a very important element when it comes to graphic design. It defines your company’s policies, responsibilities and procedures. The quality of your company design is perceived as great quality in the products and services that you offer. Quality should reflect in every aspect of your company if you want to keep your customers coming back. You should not be afraid to splurge on quality design because it is what the customers see before they can actually try your product. This is especially true of Web design. The design of a website must meet consumers’ lofty expectations with elements like prominent and intuitive navigation and site search, as well as common functionality like having the logo in the left-hand corner which will take a visitor back to the homepage wherever they are on the site. Read, “4 Habits of Successful Web Designers.”

    BRANDING

    Your brand tells how your company is perceived by others. It is more than just the name of the company. Your brand identity communicates your company’s strategy in a way that will attract your target consumer group. Branding is not about giving your customers a choice but showing them that you are the only and best option to choose. It builds credibility and motivates your customers. How and where a company presents its value proposition is a good example of this (here’s what not to do). The image below is a preview of this infographic detailing what makes a successful value proposition. 

    COMMUNITY

    Building a community is also a crucial part of your business identity. Creating a dedicated and enthusiastic community around your product is a great way to boost your reputation by leveraging this power. While social media is a great place to foster a community (check out these examples), a business will need to ensure its design elements are consistent across channels to give consumers a sense of security that they are engaging with the same company and one that values their engagement across channels. 

    DBA SUPPORT

    With so many moving parts in corporate identity, a company would be wise to improve its database systems fro better business process. One way to do so is by enlisting the help of a DBA (database administrator) agency that can monitor critical systems round the clock to ensure that your data is well stored and protected. This, among other factors, can ensure designers have quick access to the information they need to uphold corporate identity and make sure those with malicious intent do not. 

    – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/12/24/a-beginner-s-look-at-design-for-corporate-identity.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.w4L8PB6b.dpuf

  • Denver Marketing Firms Experts Uncover 5 Hidden Gems in Your Marketing Data

    Denver Marketing Firms Experts Uncover 5 Hidden Gems in Your Marketing Data

    Denver Marketing Firms Professional Uncovers 5 Concealed Gems In Your Marketing Information

    Denver Integrated Marketing Solutions your Denver marketing firms specialists want to show you these topics we thought would be of passion to you this month concerning 5 covert gems in your marketing data.

    Your Denver marketing firms understand that as a kid expanding up in the 80s, I was consumed with gathering things: rocks, action figures, books, comics, coins, baseball cards, video online games and a panoply of various other stuff ranging from major to ridiculous.

    Just what I recognized as I grew up is that not all these compilations or their firms, were of equal worth. Even in Denver, the acorns promptly deteriorated and also infested my closet with small insects. Other points, like the stones, transformed out to have actually hidden beauty.

    In today's globe of unlimited data, marketing experts discover themselves in a comparable problem. There is a solid lure to accumulate all types of information merely due to the fact that it's great or readily available, including Denver firms. It's no marvel that 82 % of CMO's feeling unprepared to take care of the explosion of information.

    1. Identification data– All the data you gather is ineffective without a way to tie all of it together. Building omni-channel connections requires information to be constant and offered throughout all networks. This includes catching the identity of anonymous web site visitors for personalization as well as linking together CRM and marketing automation information for positioning with sales.

    2. Link information– Your Denver marketing agencies ask have you thought about how your client and also prospect records are connected via legal, social and also business relationships? While online marketers and various other firms, typically deal with contacts as separated targets, the reality is that they are often deeply related. For instance, one possibility in your database could benefit the subsidiary of one of your clients.

    You could discover more details along with obtain support on Denver marketing agencies as well as on ways to locate 5 treasures in your marketing information at Denver Integrated Marketing Solutions.

    Denver Marketing Firms Adviser Has the Following Suggestions on How to Find 5 Gems in Your Marketing Data

    3. Signal data– From the background noise of clicks, opens and bounces, successful marketing experts are making use of information analysis to extract signals about just what their customers really like as well as do not like. This signal-based preference data could be incredibly powerful, also in Denver, especially when wed with traditional firmographic and demographic profile data.

    4. Onboarding data– Closely monitoring as well as marketing gathering data from your client onboarding procedure can have a substantial impact on loyalty as well as attrition. For instance, recording customer company objectives as they come onboard could assist you build sections and also, then, content that aligns closely with customer needs.

    5. Fiscal calendar information– Fiscal years have a massive effect on acquiring cycles. Business typically plan as well as set marketing budget plans near the start of their financial year and often spend surplus spending plan near completion.

    Aligning your message as well as sales outreach with these cycles is essential to effective timing. If you are offering marketing and also reach a marketing supervisor as they are attempting to spend a budget excess, you stand a much higher chance of success.

    This listing provides a starting factor for marketers to discover their own marketing hidden treasures. The data that is actually vital for you relies on the special nature of your company and also your customers.

    Don't neglect to look for and advantage from these 5 hidden treasures. 1) Identity data; 2) connection information; 3) signal information; 4) onboarding information; and 5) fiscal calendar information.

    Denver Integrated Marketing Solutions has even more information on Denver marketing firms, Denver marketing agencies, Denver marketing services, and also 5 concealed gems in your marketing data.

    Via: http://denverintegratedmarketingsolutions.com/denver-marketing-firms-experts-uncover-5-hidden-gems-in-your-marketing-data/

     

  • Social Selling the Winning Combination

    Social Selling Importance

    I read another article this morning predicting that by 2020 fifty percent of salespeople will be looking for new careers. By the way, some pundits predict that number will be much higher. With a buyer’s ability to do early stage product and solutions research, and often a disdain for being forced to work with salespeople (who waste their time) just to make a purchase, I believe it.

    While the buyer’s journey has been evolving, salespeople have been slow to wake up and change how they do things. Now that the concept of social selling is being touted as the ONLY thing you need in selling, I fear that salespeople are in danger of making themselves even more irrelevant. After all, it takes more than a well written social profile or a few connections, clicks and likes to achieve sales objectives.

    There is no easy button called social selling. Like all aspects of being good in sales, how you utilize social channels as part of your sales process takes work. Patience, planning, the right mindset and sales and technology skills all factor into the success equation too. In response to a different kind of buyer, salespeople and their leaders need to change their mindset and selling behavior. You cannot slap new technology – social channels – onto outdated sales approaches and expect to win. Cheesy selling, or is that sleazy selling, is still cheesy and buyers hate it. Adopting a new type of selling mindset means change. It means doing things differently, regardless of what worked back in the day.

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    Like anything new, there is a learning curve. Adoption takes effort, time and planning. As I’ve written about often, jumping straight to tactics is one of the primary reasons that many salespeople are floundering around trying to figure out how to make social selling work for them. From my point of view, you need three things to succeed: strategy, skills and execution.

    Strategy – It is tempting to want to skip right over this important first step. You may be thinking that there isn’t time to create a strategy; you need more sales now. Make time. If you want different sales results, you need to do things differently. In less than thirty minutes and on one page, as a salesperson you can determine the ideal characteristics of your buyer, what social channels they are likely to use, figure out what training help you need, determine your core goals and establish metrics that you will track.

    If you are a sales leader, do not assume that your marketing team has this covered. Even if they have a plan for using social media on behalf of the business, it probably does not address the specific needs of your sales organization.

    The planning process should answer questions like these and more:

    • Are our sales and marketing goals aligned?
    • Who is our target audience and what do they care about?
    • What social channels are our prospects likely to be engaging in?
    • How can we make it easy for salespeople to track their online connections and track conversations as part of our current CRM process?
    • Do we have a process for capturing leads that come from non-traditional sources like Twitter?
    • Have we created and clearly communicated social communication guidelines to our salespeople?
    • What social networking platforms should our salespeople use?
    • Have we created a training plan to ensure that salespeople are properly prepared and have the right sales and technology skills?
    • How do we define success and what will we monitor, measure and track?

    With more variables to consider in today’s selling environment, there is great risk in ignoring these questions and others. Blindly jumping forward is not the answer.

    Skills – Sellers today need a combination of great sales skills and the ability to use technology to strategically support their goals.

    In a Digital Marketing Digest released by Silverpop last year, they say that “Buyers, fed up with crowded inboxes and irrelevant advertising noise, are shutting out content that isn’t relevant to them and using search and social to control their own buyer journeys.” Salespeople need to develop a completely different approach, but don’t throw the baby out with the bath water. If you are a cold calling fan (I’m not) and it works for you, so be it. But ignore what buyers are telling you – loudly – at your own peril. They’ve had it with salespeople whose only approach is to pitch through feature/benefit/demo dances. Those routines are out of date and waste their time.

    Without training and guidance, many salespeople are short circuiting sound selling principles by using social media to cast a wider net to reach prospective buyers while simultaneously trying to sell to them. This spray and pray mentality only serves to push buyers away. Second chances are hard to come by.

    To solve the skills gap, implement a training curriculum focused on:

    1. Teaching salespeople consultative selling skills, which includes focus on communication, listening, good questioning, strategic thinking, planning and presentation.
    2. Teaching salespeople the effective and strategic use of social media to support their sales process.

    Execution – This is the step that brings everything else together. Execution is about disciplined behavior – salespeople engaging in the right activities consistently and using technology in the right way. It takes sweat equity and any expert who tells you otherwise is a fool. Don’t believe them!

    A variety of sales and social media activities must be well executed. Salespeople need to represent the brand online, generate new leads, reach decision makers fast, differentiate themselves from competitors, present solutions, demonstrate business acumen, manage multiple relationships with decision makers, negotiate deals and close them quickly. Social media plays an important role in today’s selling process, but it is NOT the only thing you need.

    To determine what’s working and what isn’t, sales leaders must diligently monitor and measure the effective execution of sales activities, which includes constantly evaluating the skills of their people and providing the ongoing training, coaching and support that they need to succeed.

    I will close by saying that I’d like you to think of social selling as you might a winning sports team. You need a strategic play book, salespeople with the right skills who execute well at all phases of the game. Would you send a football team out on the field with players in no particular order, hand them a ball and expect them to win the Super Bowl?

    Without the trinity of Strategy, Skills and Execution, salespeople may be seen by more prospects or bring in a few new leads, but they won’t win the big game over time!

    Via: Social Selling

  • Boat Cleaning Products Supplier Shows You How to Read a Nautical Chart

    Boat Cleaning Products Supplier Shows You How to Read a Nautical Chart

    Boat Cleaning Products Professional Suggests The most effective Means to Discover The best ways to Read Maritime Charts

    Raritan Engineering Company your boat cleaning products  professionals want to discuss with you these subjects we thought would certainly be of passion to you this month regarding discovering ways to read nautical graphes.

    Your boat cleaning products specialists as well as lots of entertainment sailors in tiny watercrafts don't consider it essential to have charts onboard. Bad idea, also if you are just operating your regional lake. Perhaps you are not yet a boat navigator, but a chart onboard allows you to contrast exactly what you are seeing with just what you ought to be seeing and also could aid you keep your bearings.

    I did a trainer's clinic a year or two back on Lake Lanier in Georgia. This is a huge lake north of Atlanta. The institution that held the center had to borrow a few boats as well as products from another location on the lake as well as numerous of the trainer prospects volunteered to relocate the watercrafts.

    Nautical graphes are various from maps because they especially illustrate water locations, while maps concentrate on land location, roads, spots, etc. Land areas and also attributes on boat charts are questionable and also are kept in mind only for their passion to the seafarer.

    Numerous of our visitors (that includes you Judy, in your brand brand-new spiffy boat) have actually asked for a tip on reading maritime graphes so we believed we would certainly take a “non-navigators” trip from the Shark River bent on the Atlantic, down the Jersey Shore, in the Manasquan Inlet as well as down the Intracoastal to Ortley Beach.

    Essential pointers:

    Study your graph thoroughly.

    Take a look at the placement where you will certainly begin and also visually follow along the training course you desire to take.

    Try to find “notes” – water depths, obstructions (particularly under water), bridges, high-voltage line or other unusual items that might be a threat to your development.

    Make a note of each of these on a separate paper.

    Boat Cleaning Products Analyst Continues Discussion on Learning How to Read Nautical Charts

    Your  marine holding tanks specialists making use of the Shark River thorough inset, let's presume that we are leaving the Municipal Boat Basin on the south side of Shark River Island. We can see from the graph note that we have a managing width of 50 feet and 7.5' depth from the Boat Basin to the jetty stations. The channel after that widens to 100 feet with a deepness of 18 feet.

    You can discover even more information in addition to get help on marine holding tanks as well as just how finding out the best ways to check out nautical charts at Raritan Engineering Company.

    As we proceed towards the Atlantic, our initial concern will be the boat high-voltage line as well as 2 links that we will certainly encounter.

    The high-voltage line have a clearance of 31 feet so we are all right in our tiny cuddy log cabin cruiser. The first bridge has a straight clearance of 50 feet and also an upright allowance of 8 feet. The second bridge has a straight clearance of 50 feet and a vertical allowance of 13 feet.

    When we have removed these first two links we will be passing the Belmar Basin on the right and the Shark River CG on the. We then will certainly traverse one more bridge with a horizontal allowance of 90 feet and also an upright allowance of 15 feet. Once more, we are fine as we finish cleaning, and also as we pass under the bridge.

    We are currently coming close to a FL R 4sec 33ft 4M “2” HORN marker and a FL G 4sec 10ft 4M “1”. Exactly what do these collection of letters and numbers indicate? Simply put, we will be passing, on our port side, a flashing (FL) red (R) lighted buoy that flashes (at evening) every four seconds (4sec), which is 33 feet high (33ft), can be seen for 4 miles (4M), is noted with the number 2 (“2”), as well as is equipped with a horn.

    As we continue southern adhering to the 30 foot contour line and watching our deepness finder could appreciate the sight of the coastline. From this factor, you currently have the Manasquan Inlet entryway markers in site, particularly after completing cleaning. (Click to see bigger graph) You will transform west to go into the Inlet between the FL R 4sec 30ft 5M “4” and the FL 6sec 35ft 15M HORN.

    When inside the inlet we will simply follow the stations with a deepness of 8.5 feet till we reach R”2″ Fl R 4sec marker. This is where the stations begins to narrow up until we are filteringed system into the quite slim channel at pen C”3″ just before the initial bridge we see returning from sea.

    Despite the fact that the channel currently begins to enter a literally broader location of the Manasquan River, and after you finish cleaning, you note that the channel is noted much more regularly. This is since the water is very shallow (1- 1.5 feet in some areas) outside the network.

    Following we have actually passed R N”6A” and also C “7A” we turn southern into the Point Pleasant Canal, which starts the ICW, keeping FL R”8″ to starboard. This products marker must have a yellow triangle indicating that it is also a pen in the ICW.

    Away we are mindful and continually check our chart for pens and also objects from which we could aesthetically note our location – keeping red pens to starboard as well as environment-friendly to port.

    Although this was a boater-friendly travel covering only around 20 miles, hopefully you get the suggestion how important your maritime chart products can be in making your travels safer.

    So remember these useful suggestions when learning how you can read maritime charts. 1) Study your graph completely; 2) Look at the location where you will certainly start and visually adhere to along the program you want to take; and also 3) Make a note of each of these on a different item of paper.

    Raritan Engineering has more info on boat cleaning products, marine holding tanks, marine sanitation device, and on how to discover how to review nautical charts.

    Via: http://raritaneng.com/boat-cleaning-products-supplier-shows-you-how-to-read-a-nautical-chart/

  • Boat Cleaning Products Supplier Shows You How to Read a Nautical Chart

    Boat Cleaning Products Supplier Shows You How to Read a Nautical Chart

    Boat Cleaning Products Expert Suggests The most effective Way to Discover Ways to Review Maritime Charts

    Raritan Engineering Company your boat cleaning products  experts would certainly such as to show to you these subjects we assumed would certainly be of interest to you this month regarding finding out just how to check out nautical charts.

    Your boat cleaning products experts as well as lots of leisure boaters in small watercrafts don't consider it crucial to have graphes onboard. Bad suggestion, also if you are merely operating on your regional lake. Maybe you are not yet a boat navigator, but a graph onboard enables you to contrast just what you are seeing with exactly what you need to be seeing and can aid you keep your bearings.

    I did a trainer's facility a year approximately ago on Lake Lanier in Georgia. This is a huge lake north of Atlanta. The school that held the clinic had to borrow a couple of watercrafts and products from one more place on the lake and numerous of the trainer prospects volunteered to move the watercrafts.

    Nautical graphes are different from maps in that they specifically depict water areas, while maps focus on land area, roadways, landmarks, etc. Land locations and also features on boat graphes are sketchy and also are kept in mind only for their interest to the boater.

    Several of our visitors (that includes you Judy, in your brand name brand-new spiffy boat) have requested for an idea on reading nautical graphes so we assumed we would certainly take a “non-navigators” journey from the Shark River bent on the Atlantic, down the Jersey Shore, in the Manasquan Inlet and down the Intracoastal to Ortley Beach.

    Crucial suggestions:

    Study your graph thoroughly.

    Check out the location from which you will begin as well as aesthetically adhere to along the training course you wish to take.

    Search for “notes” – water midsts, blockages (especially under water), bridges, high-voltage line or other unusual things that might be a danger to your progress.

    Make a note of each of these on a different notepad.

    Boat Cleaning Products Analyst Continues Discussion on Learning How to Read Nautical Charts

    Your  marine holding tanks specialists making use of the Shark River thorough inset, let's presume that we are departing the Municipal Boat Basin on the south side of Shark River Island. We can see from the graph note that we have a managing width of 50 feet as well as 7.5' deepness from the Boat Basin to the jetty network. The channel then broadens to 100 feet with a depth of 18 feet.

    You can find more details as well as get support on marine holding tanks and also exactly how discovering ways to read maritime charts at Raritan Engineering Company.

    As we continue toward the Atlantic, our very first concern will certainly be the boat high-voltage line and also two links that we will encounter.

    The power lines have an allowance of 31 feet so we are fine in our tiny cuddy log cabin cruiser. The initial bridge has a horizontal allowance of 50 feet and a vertical clearance of 8 feet. The second link has a straight allowance of 50 feet and also an upright clearance of 13 feet.

    As soon as we have actually cleared these very first 2 links we will be passing the Belmar Basin on the right as well as the Shark River CG on the left. We after that will traverse another link with a horizontal clearance of 90 feet and an upright allowance of 15 feet. As soon as again, we are all right as we complete cleaning, and as we pass under the bridge.

    We are now approaching a FL R 4sec 33ft 4M “2” HORN marker and a FL G 4sec 10ft 4M “1”. Exactly what do these series of letters and numbers suggest? Basically, we will be passing, on our port side, a blinking (FL) red (R) lighted buoy that flashes (in the evening) every 4 seconds (4sec), which is 33 feet tall (33ft), could be seen for 4 miles (4M), is marked with the number 2 (“2″), and is furnished with a horn.

    As we proceed south adhering to the 30 foot contour line and viewing our depth finder can appreciate the sight of the coastline. From this point, you now have the Manasquan Inlet entrance markers in website, particularly after completing cleaning. (Click to see enlarged chart) You will certainly turn west to go into the Inlet between the FL R 4sec 30ft 5M “4” and the FL 6sec 35ft 15M HORN.

    As soon as inside the inlet we will certainly just follow the stations with a deepness of 8.5 feet until we get to R”2″ Fl R 4sec marker. This is where the channel begins to tighten till we are filteringed system right into the extremely narrow stations at marker C”3″ simply before the initial link we see returning from sea.

    Although the stations now begins to go into a literally bigger location of the Manasquan River, as well as after you complete cleaning, you note that the stations is noted a lot more regularly. This is considering that the water is quite superficial (1- 1.5 feet in some areas) outside the network.

    Following we have actually passed R N”6A” and C “7A” we turn southern right into the Point Pleasant Canal, which begins the ICW, maintaining FL R”8″ to starboard. This products marker ought to have a yellow triangle suggesting that it is likewise a pen in the ICW.

    Away we beware as well as constantly examine our chart for markers and also objects where we could aesthetically note our position – keeping red pens to starboard and also environment-friendly to port.

    This was a boater-friendly travel covering only around 20 miles, hopefully you get the idea how important your nautical graph products could be in making your trips safer.

    So do not forget these useful tips when finding out the best ways to review maritime charts. 1) Study your graph completely; 2) Look at the location from which you will certainly begin and also visually adhere to along the program you want to take; and also 3) Make a note of each of these on a separate item of paper.

    Raritan Engineering has more details on boat cleaning products, marine holding tanks, marine sanitation device, as well as on ways to learn how to review maritime graphes.

    Via: http://raritaneng.com/boat-cleaning-products-supplier-shows-you-how-to-read-a-nautical-chart/

  • Denver Marketing Firms Experts Uncover 5 Hidden Gems in Your Marketing Data

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    Denver Marketing Firms Professional Uncovers 5 Hidden Gems In Your Marketing Data

    Denver Integrated Marketing Solutions your Denver marketing firms specialists would like to share with you these topics we thought would be of interest to you this month regarding 5 hidden gems in your marketing data.

    Your Denver marketing firms know that as a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of other stuff ranging from serious to absurd.

    What I realized as I grew up is that not all these collections or their firms, were of equal value. For example, even in Denver, the acorns quickly rotted and infested my closet with tiny bugs. Other things, like the rocks, turned out to have hidden beauty.

    In today’s world of limitless data, marketers find themselves in a similar quandary. There is a strong temptation to collect all types of data simply because it’s cool or available, including Denver firms. It’s no wonder that 82% of CMO’s feel unprepared to deal with the explosion of data.

    1. Identity data – All the data you collect is useless without a way to tie it all together. Building omni-channel relationships requires data to be consistent and available across all channels. This includes capturing the identity of anonymous web visitors for personalization and linking together CRM and marketing automation data for alignment with sales.

    2. Connection data – Your Denver marketing agencies ask have you considered how your customer and prospect records are connected through legal, social and organizational relationships? While marketers and other firms, often treat contacts as isolated targets, the truth is that they are often deeply interrelated. For example, one prospect in your database may work for the subsidiary of one of your customers.

    You can find more information as well as get assistance on Denver marketing agencies and on how to find 5 gems in your marketing data at Denver Integrated Marketing Solutions.

    Denver Marketing Firms Adviser Continues Discussion on Your Marketing Data

    3. Signal data – From the background noise of clicks, opens and bounces, successful marketers are using data analysis to extract signals about what their customers really like and don’t like. This signal-based preference data can be extremely powerful, even in Denver, especially when married with traditional firmographic and demographic profile data.

    4. Onboarding data – Closely tracking and marketing collecting data from your customer onboarding process can have a huge effect on loyalty and attrition. For example, capturing customer business goals as they come onboard can help you build segments and, then, content that aligns closely with customer needs.

    5. Fiscal calendar data – Fiscal years have a huge impact on buying cycles. Companies typically plan and set marketing budgets near the beginning of their fiscal year and often spend surplus budget near the end.

    Aligning your messaging and sales outreach with these cycles is critical to successful timing. For example, if you are selling advertising and reach a marketing director as they are trying to spend a budget surplus, you stand a much greater chance of success.

    This list provides a starting point for marketers to discover their own marketing hidden gems. The data that is really important for you depends on the unique nature of your business and your customers.

    So don’t forget to look for and benefit from these 5 hidden gems. 1) Identity data;  2) connection data;  3) signal data;  4) onboarding data;  and 5) fiscal calendar data.

    Denver Integrated Marketing Solutions has more information on Denver marketing firms, Denver marketing agencies, Denver marketing services, and 5 hidden gems in your marketing data.

    via Uncovering 5 Hidden Gems in Your Marketing Data

    The post Denver Marketing Firms Experts Uncover 5 Hidden Gems in Your Marketing Data appeared first on Denver Integrated Marketing Solutions.

  • Accomplishing Goals: A Guide to Getting Stuff Done

    Did you set goals for the new year?

    Want to be more successful setting and achieving your goals?

    To discover how to accomplish goals, and to hear about the Kickstarter campaign for his new book, I interview John Lee Dumas.

    More About This Show

    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

    In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way. He’s about to publish The Freedom Journal: Accomplish Your Goal in 100 Days.

    John will discuss goal setting and how you can gear up for your best year ever.

    You’ll discover why it’s important to set SMART goals.

    Listen as John Lee Dumas shares his thoughts on accomplishing goals.

    Share your feedback, read the show notes and get the links mentioned in this episode below.

    Listen Now

    Audio Player

    You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

    Here are some of the things you’ll discover in this show:

    Getting Goals Accomplished

    John’s plan for promoting his book

    John talks about putting together The Freedom Journal throughout 2015 and shares that he will be launching it on January 4, 2016, via Kickstarter. Although he was inspired by what Seth Godin did on Kickstarter with The Icarus Deception, he’s decided to use Kickstarter in a very non-traditional way.

    He says he wanted The Freedom Journal to have a significant impact beyond the people who purchase the book and shares how he decided to partner with Adam Braun of Pencils of Promise, which is a great organization that builds schools in developing countries.

    kickstarter

    John Lee Dumas decided to use Kickstarter in unique way for The Freedom Journal.

    John explains what’s unique about how he’s using Kickstarter; he’s not using it as a way to raise funds to produce the books. He’s using Kickstarter as a platform for marketing and exposure, while allowing people to contribute to a cause.

    Each time the project hits one of four different funding goals, John will personally donate $25,000 to Pencils of Promise on behalf of Fire Nation. He recognizes that not everyone can donate $25,000 to help build a school, but says they can buy a journal, knowing part of those proceeds will go toward building a school in a developing country.

    John talks about why he’s going to keep his publishing in house and shares other plans for the rest of his 33-day launch campaign.

    Someone else who has traveled around the country doing launch parties is Lewis Howes.

    Listen to the show to learn about some of the Kickstarter rewards for people who purchase The Freedom Journal.

    Why John wrote a book on goal setting

    the freedom journal

    The Freedom Journal by John Lee Dumas.

    After doing many interviews on EOFire, John says the question he’s most asked about his guests is, “What’s the magical recipe to success?” He shares that in addition to hard work for a long period of time the major commonality is that his guests know how to set and accomplish goals.

    After polling his audience, John discovered his listeners struggle with setting and accomplishing goals.

    He knew this was something he could solve and explains why he chose to create a leather bound journal instead of a PDF or an online app.

    Listen to the show to learn how many interviews John has done for EOFire.

    What’s a goal

    John defines a goal as SMART, an acronym that stands for Specific, Measurable, Attainable, Relevant, Time Bound. If something doesn’t have those five qualities, he says, it’s not a goal.

    The Freedom Journal starts by teaching you exactly how to set a SMART goal. Once you set the SMART goal, you can go forward to accomplish it.

    Listen to the show to discover what John thinks keeps people from succeeding when they set a goal.

    John’s military training

    John talks about his military service and shares how his military training helped with his goal setting.

    He says he quickly learned the value of Parkinson’s law (tasks will expand to the time allotted) and the Pareto Principle (80% of the stuff you do is not resulting in the 20% success that you want, so get rid of the excess stuff, and focus on your core 20%).

    When he left the military and entered the entrepreneurial world, John says he had a completely different perspective from a lot of people. He had to adjust to the fact that the code of conduct in the military was not the same as the code of conduct in the rest of the world.

    Listen to the show to hear more about John’s military “crash course” in time management.

    How to set goals

    John offers the example of setting a goal to “lose weight.” The problem is that saying “I want to lose weight” has no elements of the SMART acronym.

    smart goals image shutterstock 207178807

    Does your goal have all five SMART qualities? Image: Shutterstock.

    He explains a better way to express the goal is to say, “I want to lose 10 pounds in 45 days.” This is a SMART goal. It’s specific (you want to lose 10 pounds), it’s measurable (10 pounds), it’s attainable (losing 10 pounds in 45 days is likely feasible), it’s relevant (it matters in your life, so you will do it) and it’s time bound (you have a hard deadline, but you still need checkpoints).

    John set the time period for achieving goals in The Freedom Journal as 100 days and shares why that timeline makes sense.

    Within those 100 days, he’s set checkpoints along the way. For example, day one is the first of ten 10-day sprints. John calls these micro goals and describes how they get you 10% closer to your goal.

    At the end of each ten-day sprint, you do a ten-day sprint review to see if you accomplished your micro goal, analyze why or why not and decide what you need to do to go forward. If you fall behind, you need to figure out what you need to do to get yourself back on track.

    Listen to the show to learn how to know if a goal is relevant.

    The Freedom Journal exercises

    John explains how everything in The Freedom Journal continues to point, re-correct, pivot and adjust you toward achieving your 100-day goal.

    compass image shutterstock 238626793

    Goals require course correction over time. Image: Shutterstock.

    He says that when you’re working toward a goal, you need to make minor adjustments every single day and night. Accomplish those ten-day sprints. Then look back over them to make sure you had the right ten-day sprint and determine how to improve the next one.

    John shares one of the exercises from his book, called quarterly reviews. Every 25 days (day 25, 50, 75), you complete two full pages that go through what’s happened the last 25 days. You identify your two major struggles and two major wins, as well as what worked over the past 25 days (25% of your entire goal) and what you need to do to pivot moving forward.

    Listen to the show to discover the purpose of micro and quarterly goals.

    Accountability

    John talks about how his Podcaster’s Paradise community started doing accountability matchmaking 6 months ago. He says they give people a choice of being matched with one person or a mastermind of three to four people. They’ve discovered that people who get matched up with an accountability partner are finding more success and enjoyment from the Podcaster’s Paradise community.

    So while the book is designed as an accountability partner, John says he’s also designed a free app that will ask you if you’ve accomplished your day’s goals, your night goals, your ten-day sprint. In addition, people who purchase The Freedom Journal can join a Facebook group where people will be encouraged to match up and become accountability partners for their 100-day goal.

    Listen to the show to hear why the book is not just for entrepreneurs.

    Via: Accomplishing Goals: A Guide to Getting Stuff Done  

  • Marine Hardware Experts Have Best Way to Install Seacocks

    Marine Hardware Analyst Agrees With This Being the Best Way to Install Seacocks

    Raritan Engineering Company your marine hardware specialists would like to share with you these topics we thought would be of interest to you this month regarding the best way to install seacocks.

    Your marine hardware expert’s best advice for anyone contemplating adding a through-hull fitting is don’t. Through-hulls sink boats. If you can accomplish the same thing by installing a tee-connector in an existing inlet or discharge line, you avoid boring another hole in the bottom of your boat.

    New Through-Hull

    As your boat hardware and accessories outlet we know that installing a new through-hull fitting necessitates a new hole in the hull. Always locate seacocks where they are readily accessible or you defeat the purpose of having a valve in the line. Before you drill the hole, double-check the location carefully both inside and outside the hull to make sure, for example, that inside there will be ample room to throw the handle, and outside the new fitting is not going to set up turbulence in front of your depth sounder or speed log impeller.

    Select a hole saw the size of the fitting you are installing and cut the required hole by first drilling from the outside of the marine hull until the pilot drill in the hole saw penetrates the hull, then finish the hole by drilling from the inside.

    Through-Hull Replacement

    To replace a through-hull fitting, remove the nuts from the bolts through the seacock’s mounting flange and unscrew the bolts or drive them out with a hammer and a punch. Unscrew the seacock from the through-hull-with the help of a marine pipe wrench, if necessary.

    You can find more information as well as get assistance on marine hardware supplies and a marine water heater and on how to find the best way to install a seacock at Raritan Engineering.

    Marine Hardware Adviser Gives Thumbs Up on These Suggestions

    Through-hull fittings installed with polyurethane sealant can be very difficult to remove. A length of 3/8-inch threaded rod (or a long bolt) which is a nice piece of hardware, will make the job easier. Slide a washer or a metal plate too big to pass through the fitting onto the rod and capture it with a nut. Pass the rod through the fitting from inside the boat, seating the washer flat on the fitting.

    Dry-Fit

    Once the hole is prepared, the remaining steps are identical for a new seacock or a replacement. Cut a circle of ¾-inch plywood 2 or 3 inches larger than the flange of the seacock, and bore out the center with your hole saw to form a ring.

    Because you are going to thread the through-hull into the seacock, you can discard the lock nut. Insert the new through-hull fitting from outside the marine hull, then inside slip the wooden ring in place and thread the seacock onto the through-hull.

    Tighten the two parts together. Most boatyards have a special step-wrench that grips the ears inside bronze through-hulls. A wedge of scrap hardwood will do the same job.

    With the seacock tightened snugly–not too tight–you should have plenty of threads inside the seacock, but the length of the through-hull should not prevent the base of the seacock from tightening against the plywood ring hardware. If the through-hull is too short, replace the ¾-inch thick ring with a new one cut and shaped from ½-inch plywood.

    Installation

    Insert the through-hull, put the hardware plywood ring(s) in position, and insert the mounting bolts through the hull and far enough into the plywood to prevent it from turning. If the seacock is bronze, the mounting bolts must also be bronze.

    Tighten the seacock until it seats snugly on the ring and the mounting holes are in alignment. Remove the mounting bolts and heavily coat them for an inch or so below the heads with polyurethane sealant. Reinsert them through hull, ring, and flange, and install a washer and a nut on each.

    So don’t forget these steps needed in installing a seacock. 1) New through-hull;  2) through-hull replacement;  3) dry fit;  and then 4) installation.

    Raritan Engineering your marine parts depot has more information on marine hardware such as a boat water heater and the best way to install seacocks. See our extensive line of marine products on our website.

    Via: http://raritaneng.com/marine-hardware-experts-have-best-way-to-install-seacocks/

  • Marine Hardware Expert Concurs With This Being the very best Way to Install Seacocks

    Marine Hardware Expert Concurs With This Being the very best Way to Install Seacocks

    Raritan Engineering Company your marine hardware specialists would love to discuss with you these topics we assumed would certainly be of passion to you this month relating to the very best method to mount seacocks.

    Your marine hardware professional's finest insight for any individual considering building a through-hull installation is don't. Through-hulls sink watercrafts. If you could complete the same thing by setting up a tee-connector in an existing inlet or discharge line, you prevent uninteresting another opening in all-time low of your boat.

    New Through-Hull

    Go to http://www.raritaneng.com and see your marine water heater specialists understand that mounting a new through-hull fitting demands a brand-new opening in the hull. Consistently find seacocks where they are readily easily accessible or you defeat the function of having a valve in the line. Prior to you pierce the hole, confirm the place thoroughly both within and also outside the hull making sure, for instance, that inside there will certainly be ample space to toss the manage, and also outside the new fitting is not going to establish disturbance in front of your depth sounder or speed log impeller.

    Select an opening saw the size of the suitable you are mounting and also cut the required hole by initial boring from the beyond the marine hull till the pilot drill in the hole saw passes through the hull, then complete the hole by piercing from the within.

    Through-Hull Replacement

    To change a through-hull installation, get rid of the nuts from the screws via the seacock's placing flange and unscrew the screws or generate them out with a hammer as well as a strike. Loosen the seacock from the through-hull-with the assistance of a marine monkey wrench, if essential.

    You could find even more information along with obtain support on marine water heater and also on how you can find the very best means to mount a seacock at Raritan Engineering.

    Marine Hardware Adviser Has the Following Suggestions on Installing a Seacock

    Through-hull fittings mounted with polyurethane sealer could be very challenging to get rid of. Pass the pole through the suitable from inside the boat, seating the washer level on the suitable.

    Dry-Fit

    As soon as the hole is prepared, the staying actions are identical for a brand-new seacock or a replacement. Cut a circle of 3/4-inch plyboard 2 or 3 inches larger than the flange of the seacock, and substantiated the center with your opening attended develop a ring.

    Because you are needing to thread the through-hull right into the seacock, you can discard the lock nut. Place the new through-hull fitting from outside the marine hull, after that inside slip the wooden ring in location and also thread the seacock into the through-hull.

    Tighten up the 2 components with each other. Most boatyards have a special step-wrench that grips the ears inside bronze through-hulls. A wedge of scrap hardwood will do the very same job.

    With the seacock tightened well– not also tight– you ought to have a lot of strings inside the seacock, but the length of the through-hull should not stop the base of the seacock from tightening against the plyboard ring hardware. If the through-hull is also short, replace the 3/4-inch thick ring with a brand-new one cut and also formed from 1/2-inch plyboard.

    Setup

    Place the through-hull, placed the hardware plyboard ring(s) ready, and place the placing bolts through the hull and also much sufficient right into the plywood to avoid it from transforming. If the seacock is bronze, the installing screws have to additionally be bronze.

    Tighten up the seacock up until it sittings comfortably on the ring and the installing holes remain in alignment. Get rid of the placing screws as well as greatly coat them for an inch or two listed below the heads with polyurethane sealant. Return them with hull, ring, and flange, as well as set up a washer and also a nut on each.

    So remember these steps needed in mounting a seacock. 1) New through-hull; 2) through-hull substitute; 3) completely dry fit; then 4) setup.

    Click here to see how Raritan Engineering has even more information on marine hardware, marine hot water heater, boat hot water heater as well as the very best means to install seacocks.

    Via: http://raritaneng.com/marine-hardware-experts-have-best-way-to-install-seacocks/

     

  • Website Design Denver Shows Content Marketers 5 Things Not to Do

    Website Design Denver Shows Content Marketers 5 Things Not to Do

    Website Design Denver Analyst Agrees With These Things Content Marketers Need to Avoid

    Denver Integrated Marketing Solutions your website design Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding 5 things content marketers need to avoid doing.

    Content Marketing is maturing fast.

    Your website design Denver experts know from an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will be the days when you could get away with a few website tricks. Sure, content marketing will remain an area where you have to experiment and make mistakes.

    1. Not being able to prove your content marketing ROI

    SMBs don’t have the luxury to experiment with new things for a long time. As we said before, for them, it’s ROI or… RIP. If you can’t show how many leads your content generated, you won’t be taken seriously by the rest of the company. Or worse…

    2. Publishing content that fails to answer your prospects’ pain points

    Your Denver web development knows that I see a lot of people trying to make content marketing more complex than it is. But it’s actually very simple at its website core: content marketing consists of publishing content that addresses the questions of your audience (prospects).

    Website Design Denver Specialist Summarizes Key Points on 5 Things Content Marketers Need to Avoid Doing

    So don’t get distracted or carried away by starting to write for the sake of writing. Focus on valuable content, including Denver, that educates and informs your potential website buyers and that will bring them closer to making a purchase decision. The rest is secondary or… useless.

    You can find more information as well as get assistance on Denver web development and on 5 things that content marketers should avoid doing at Denver Integrated Marketing Solutions.

    3. Not getting your sales or exec team to share your content

    If no one else in your company shares your content, this means one or two things.

    First, you’re not getting the mileage you could have from your organic social media design distribution even in Denver. More accounts sharing your content means more reach and more distribution.

    But this can also mean something worse: lack of trust from the company’s leadership and sales people. If your content was good and helpful for your audience, why wouldn’t your design sales team be proud of sharing it? Lack of time?

    4. Publish and pray: thinking you can make a couple of tweets and a Facebook post pass as a decent content promotion plan

    Content Marketing is a cycle: creation is only one step of it. Planning, analyzing and of course distributing content are the other critical steps..

    Just like no radio DJ would think of playing a song only once and hoping it would become a hit, successful content marketers think about programming their design content 8-10 times over the few weeks that follow the release of a post.

    5. Betting the house on this one epic white paper: the most ultimate of all the ultimate guides to [insert whatever you sell here]

    Heard about the saying that you shouldn’t put all your eggs in the same basket? Well, this applies to content marketing too.

    There are many other best practices to make your content marketing lean even in Denver and achieve / improve Content Marketing ROI. We constantly publish new ones on our blog (or curate / repurpose successful ones: we do what we preach!) and you’ll probably develop your own over time.

    So don't forget these helpful tips on what to avoid doing if you don't want to lose your job as a content marketer. 1) Not being able to prove your content marketing ROI;  2) Publishing content that fails to answer your prospects’ pain points; and 3) Not getting your sales or exec team to share your content.

    Denver Integrated Marketing Solutions has more information on website design Denver, Denver web development and on 5 things that content marketers should avoid doing.

    via http://denverintegratedmarketingsolutions.com/website-design-denver-insights-on-5-things-not-to-do-with-content-markeing/

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