Monthly Archives: October 2015

  • Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line

     

    Your Sewage Treatment Plants Company Tip of the Week

    Raritan Engineering Company your sewage treatment plants specialists would like to share with you these topics we thought would be of interest to you this month regarding how to add an extra $50,000 to your bottom line.

    Your sewage treatment plants experts ask the question, how do you stop the bleeding and put that money in your pocket and boost your bottom line … with some smart and strategic work this offseason on your plant?

    Here are somer reasons for lost sales:

    • Not enough quality prospects to sell
    • Poor lead capturing focus
    • Poor closing skills (or lack of asking for the sale)
    • A sales prevention department
    • Poor reputation in the market
    • Poor value proposition to the market place (aka, you don’t deserve to sell more boats)

    Problem – Not Enough Quality Prospects to Sell

    Solution – Your boat cleaning products and sewage treatment plants experts suggest to go out and get quality prospects with proven and profitable means. And, traditional media just isn’t working the way it used to, so let me give you a few suggestions that do work in today’s environment.

    • Online Video Marketing – For virtually zero cost to you (if you have a smart phone and data plan) you can start driving new leads within 48 hours.  www.SellMoreBoatsWithVideo.com.
    • Educational Marketing – Again, a virtually free strategy that’s virtually non-existent in the boating and sewage treatment industry but works amazingly well. Create a simple report for the types of boat buyers you want to attract; “Insider Secrets to Buying a $75,000 to $100,000 Triple Engine Tri-Toon” The more targeted and specific the better your response will be. Then, list this report in all of your online boat listing descriptions (your site, boat trade, craigslist), on your website, in your ads, at your boat show, in your showroom, in your newsletter and anywhere else your prospects eye balls may be. 

    Problem – Poor Lead Capturing Focus

    Solution – Put a focus on capturing leads at every opportunity. Often what first looks like a lead flow problem is just a lack of capturing potential prospects throughout the business.

    You can find more information as well as get assistance on boat cleaning products and on how to add an extra $50,000 to your bottom line at Raritan Engineering.

    Your Sewage Treatment Plants Company Recommends the Following

    But, there are others as well. Phone calls for parts, service, accessories, boat rentals, registration and sewage treatment questions. Then, those prospects go into your CRM or data base.

    Problem – Poor Sales Skills & Poor Closing Skills

    Solution – Demand your sales team participate in a sales training program and utilize what they learn. Someone who has a system you can follow and then follow it.

    Problem – Poor Follow-Up Systems/Skills

    Solution – During my mystery shopping experience all over the world, this is probably the biggest weakness in the entire industry. 

    Let’s talk extended follow-up first. To me, extended follow-up should continue until the prospect asks you to stop.

    If you provide meaningful follow-up that strives to build a relationship, educate, entertain and does some selling, those prospects who are truly interested buyers will actually appreciate your efforts.

    Now, look at the quality of those follow-ups. Did they help build the relationship? Did they educate? This offseason, focus on building a systematic follow-up program that is meaningful and you’ll surely convert prospects you’re currently missing.

    So don’t forget to avoid these things if you want to add an extra $50,000 to your bottom line. Avoid, 1) Not Enough Quality Prospects to Sell; 2) Poor Lead Capturing Focus; 3) Poor sales and closing skills; and 4) Poor follow-up skills.

    Raritan Engineering has more information on sewage treatment plants, boat cleaning products, marine sanitation device, and on how to add an extra $50,000 to your bottom line.

    via How to add an extra $50,000 to your bottom line this offseason (Part 2)

    The post Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line appeared first on Raritan Engineering.

  • Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line

     

    Your Sewage Treatment Plants Company Tip of the Week

    Raritan Engineering Company your sewage treatment plants specialists would like to share with you these topics we thought would be of interest to you this month regarding how to add an extra $50,000 to your bottom line.

    Your sewage treatment plants experts ask the question, how do you stop the bleeding and put that money in your pocket and boost your bottom line … with some smart and strategic work this offseason on your plant?

    Here are somer reasons for lost sales:

    • Not enough quality prospects to sell
    • Poor lead capturing focus
    • Poor closing skills (or lack of asking for the sale)
    • A sales prevention department
    • Poor reputation in the market
    • Poor value proposition to the market place (aka, you don’t deserve to sell more boats)

     

    Problem – Not Enough Quality Prospects to Sell

    Solution – Your boat cleaning products and sewage treatment plants experts suggest to go out and get quality prospects with proven and profitable means. And, traditional media just isn’t working the way it used to, so let me give you a few suggestions that do work in today’s environment.

    • Online Video Marketing – For virtually zero cost to you (if you have a smart phone and data plan) you can start driving new leads within 48 hours.  www.SellMoreBoatsWithVideo.com.
    • Educational Marketing – Again, a virtually free strategy that’s virtually non-existent in the boating and sewage treatment industry but works amazingly well. Create a simple report for the types of boat buyers you want to attract; “Insider Secrets to Buying a $75,000 to $100,000 Triple Engine Tri-Toon” The more targeted and specific the better your response will be. Then, list this report in all of your online boat listing descriptions (your site, boat trade, craigslist), on your website, in your ads, at your boat show, in your showroom, in your newsletter and anywhere else your prospects eye balls may be. 

    Problem – Poor Lead Capturing Focus

    Solution – Put a focus on capturing leads at every opportunity. Often what first looks like a lead flow problem is just a lack of capturing potential prospects throughout the business.

    You can find more information as well as get assistance on boat cleaning products and on how to add an extra $50,000 to your bottom line at Raritan Engineering.

    Your Sewage Treatment Plants Company Recommends the Following

    But, there are others as well. Phone calls for parts, service, accessories, boat rentals, registration and sewage treatment questions. Then, those prospects go into your CRM or data base.

    Problem – Poor Sales Skills & Poor Closing Skills

    Solution – Demand your sales team participate in a sales training program and utilize what they learn. Someone who has a system you can follow and then follow it.

    Problem – Poor Follow-Up Systems/Skills

    Solution – During my mystery shopping experience all over the world, this is probably the biggest weakness in the entire industry. 

    Let’s talk extended follow-up first. To me, extended follow-up should continue until the prospect asks you to stop.

    If you provide meaningful follow-up that strives to build a relationship, educate, entertain and does some selling, those prospects who are truly interested buyers will actually appreciate your efforts.

    Now, look at the quality of those follow-ups. Did they help build the relationship? Did they educate? This offseason, focus on building a systematic follow-up program that is meaningful and you’ll surely convert prospects you’re currently missing.

    So don’t forget to avoid these things if you want to add an extra $50,000 to your bottom line. Avoid, 1) Not Enough Quality Prospects to Sell; 2) Poor Lead Capturing Focus; 3) Poor sales and closing skills; and 4) Poor follow-up skills.

    Raritan Engineering has more information on sewage treatment plants, boat cleaning products, marine sanitation device, and on how to add an extra $50,000 to your bottom line.

    via How to add an extra $50,000 to your bottom line this offseason (Part 2)

    The post Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line appeared first on Raritan Engineering.

  • Bing Pay Per Click Experts Share Content Marketing Mistakes That Can Poison Your Company

    Bing Pay Per Click 2iHcxG

    Your Bing Pay Per Click Company Tip of the Week

    Denver Integrated Marketing Solutions your Bing pay per click specialists would like to share with you these topics we thought would be of interest to you this month regarding these marketing mistakes that can poison your company.

    Content marketing utilizing Bing pay per click – like any marketing discipline – can fall short of expectations for a number of reasons. Your Bing experts know that it takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.

     In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.

    But if you are part of the other 70%, no need to despair: A few simple mistakes may be all that’s keeping you from realizing the benefits that content marketing offers.

    Knowing what to look for – and how to fix the problems you find – is the first challenge to overcome.

    For a preview – and some information that didn’t make it into the book – read on.

    Mistake No. 1: You give up

    Your Google pay per click experts share with you Neil’s advice. “Never, ever quit.” In fact, he advises that being consistent is one of the best ways to reinvigorate a content marketing program that has grown stagnant or hasn’t quite found its stride:

    You can find more information as well as get assistance on Google pay per click and on marketing mistakes that can poison your company.

    Mistake No. 2: You are focusing on quantity, not quality

    Why is quality important? There are many reasons: It builds trust, increases your engagement, and drives thought leadership.

    Your Bing Pay Per Click Company Agrees With These Tips

    As Google’s own quality guidelines explain, if your pages contain useful information, your content will attract more visitors, even when utilizing pay per click. 

    To ensure your content is being viewed favorably by Google, start with obvious signs of trouble:

    • Monitor your site for hacking, and remove hacked content as soon as it appears.
    • Prevent and remove user-generated spam that might be appearing on your site.

    But those are external factors. If you really want to make sure your content achieves high-quality status in Google’s robotic eyes, follow these quality guidelines:

    • Post unique content on the page.
    • Don’t stuff your content with keywords.
    • Use internal links to make it easy for users to navigate to your other content on a related topic.
    • Use affiliate links or ads at a minimum or not at all as they may detract from the user’s experience and engagement.

    Mistake No. 3: You aren’t marketing your content

    If you don’t market your content, it will never get the chance to spread its wings and bring in new fans and followers, let alone new prospects and customers.

    Consider adding one or two of these tactics into the mix, along with Bing pay per click:

    • Leverage influencer marketing: When influencers promote a product or service, their circles are likely to respond.
    • Create Google AdWords campaigns: If you’re promoting a new white paper or e-book, create display campaigns to raise awareness and remarketing campaigns to retarget visitors who abandon your content before taking action.
    • Develop social media campaigns: Sharing your content on social media sites like Facebook, Twitter, or Instagram may not make your content a viral success story overnight, but every interaction it earns from the members of your community has the potential to create a ripple effect that can impact your bottom line over the long term.

    Mistake No. 4: Your offerings have become passé

    Letting your content become outdated diminishes its ability to attract and engage an audience.

    To freshen your content offerings, try these tips:

    • Think outside the blog: Consider shaking things up by experimenting with new formats, such as videos, podcasts, e-books, or webinars.
    • Paint a visual picture for your readers: To increase interest, exposure, and engagement, create content in visual-centric formats like SlideShare, infographics, or video.
    • Create a conversation: Ask a question or offer a controversial point of view that gives readers an opportunity to weigh in on the discussion.
    • Get real: You don’t have to spill company secrets, but offering a glimpse behind the scenes can really give your audience something to engage with and relate to personally.

    Mistake No. 5: Your storytelling leads to a dead end

    You need to gently encourage them to take the next step in the purchase process, and that requires including a clear call to action.

    People expect a request to take some action after reading content.

    Start asking for action on your blog posts and other content forms. The call to action does not need to entail a million-dollar deal. Without it, your content is a means that is unlikely to lead to a desirable end.

    So don’t forget to avoid these 5 mistakes that could poison your company. 1) giving up; 2) you are focusing on quantity and not quality; 3) you aren’t making your content; 4) Your offerings have become passé; and 5) your storytelling leads to a dead end.

    Denver Integrated Marketing Solutions has more information on Bing pay per click, Google pay per click, and on marketing mistakes that can poison your company.

    via Content Marketing Mistakes That Are Poisoning Your Progress

  • Bing Pay Per Click Experts Share Content Marketing Mistakes That Can Poison Your Company

    Bing Pay Per Click 2iHcxG

    Your Bing Pay Per Click Company Tip of the Week

    Denver Integrated Marketing Solutions your Bing pay per click specialists would like to share with you these topics we thought would be of interest to you this month regarding these marketing mistakes that can poison your company.

    Content marketing utilizing Bing pay per click – like any marketing discipline – can fall short of expectations for a number of reasons. Your Bing experts know that it takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.

     In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.

    But if you are part of the other 70%, no need to despair: A few simple mistakes may be all that’s keeping you from realizing the benefits that content marketing offers.

    Knowing what to look for – and how to fix the problems you find – is the first challenge to overcome.

    For a preview – and some information that didn’t make it into the book – read on.

    Mistake No. 1: You give up

    Your Google pay per click experts share with you Neil’s advice. “Never, ever quit.” In fact, he advises that being consistent is one of the best ways to reinvigorate a content marketing program that has grown stagnant or hasn’t quite found its stride:

    You can find more information as well as get assistance on Google pay per click and on marketing mistakes that can poison your company.

    Mistake No. 2: You are focusing on quantity, not quality

    Why is quality important? There are many reasons: It builds trust, increases your engagement, and drives thought leadership.

    Your Bing Pay Per Click Company Agrees With These Tips

    As Google’s own quality guidelines explain, if your pages contain useful information, your content will attract more visitors, even when utilizing pay per click. 

    To ensure your content is being viewed favorably by Google, start with obvious signs of trouble:

    • Monitor your site for hacking, and remove hacked content as soon as it appears.
    • Prevent and remove user-generated spam that might be appearing on your site.

    But those are external factors. If you really want to make sure your content achieves high-quality status in Google’s robotic eyes, follow these quality guidelines:

    • Post unique content on the page.
    • Don’t stuff your content with keywords.
    • Use internal links to make it easy for users to navigate to your other content on a related topic.
    • Use affiliate links or ads at a minimum or not at all as they may detract from the user’s experience and engagement.

    Mistake No. 3: You aren’t marketing your content

    If you don’t market your content, it will never get the chance to spread its wings and bring in new fans and followers, let alone new prospects and customers.

    Consider adding one or two of these tactics into the mix, along with Bing pay per click:

    • Leverage influencer marketing: When influencers promote a product or service, their circles are likely to respond.
    • Create Google AdWords campaigns: If you’re promoting a new white paper or e-book, create display campaigns to raise awareness and remarketing campaigns to retarget visitors who abandon your content before taking action.
    • Develop social media campaigns: Sharing your content on social media sites like Facebook, Twitter, or Instagram may not make your content a viral success story overnight, but every interaction it earns from the members of your community has the potential to create a ripple effect that can impact your bottom line over the long term.

    Mistake No. 4: Your offerings have become passé

    Letting your content become outdated diminishes its ability to attract and engage an audience.

    To freshen your content offerings, try these tips:

    • Think outside the blog: Consider shaking things up by experimenting with new formats, such as videos, podcasts, e-books, or webinars.
    • Paint a visual picture for your readers: To increase interest, exposure, and engagement, create content in visual-centric formats like SlideShare, infographics, or video.
    • Create a conversation: Ask a question or offer a controversial point of view that gives readers an opportunity to weigh in on the discussion.
    • Get real: You don’t have to spill company secrets, but offering a glimpse behind the scenes can really give your audience something to engage with and relate to personally.

    Mistake No. 5: Your storytelling leads to a dead end

    You need to gently encourage them to take the next step in the purchase process, and that requires including a clear call to action.

    People expect a request to take some action after reading content.

    Start asking for action on your blog posts and other content forms. The call to action does not need to entail a million-dollar deal. Without it, your content is a means that is unlikely to lead to a desirable end.

    So don’t forget to avoid these 5 mistakes that could poison your company. 1) giving up; 2) you are focusing on quantity and not quality; 3) you aren’t making your content; 4) Your offerings have become passé; and 5) your storytelling leads to a dead end.

    Denver Integrated Marketing Solutions has more information on Bing pay per click, Google pay per click, and on marketing mistakes that can poison your company.

    via Content Marketing Mistakes That Are Poisoning Your Progress

  • Bing Pay Per Click Experts Share Content Marketing Mistakes That Can Poison Your Company

    Bing Pay Per Click 2iHcxG

    Your Bing Pay Per Click Company Tip of the Week

    Denver Integrated Marketing Solutions your Bing pay per click specialists would like to share with you these topics we thought would be of interest to you this month regarding these marketing mistakes that can poison your company.

    Content marketing utilizing Bing pay per click – like any marketing discipline – can fall short of expectations for a number of reasons. Your Bing experts know that it takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.

     In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.

    But if you are part of the other 70%, no need to despair: A few simple mistakes may be all that’s keeping you from realizing the benefits that content marketing offers.

    Knowing what to look for – and how to fix the problems you find – is the first challenge to overcome.

    For a preview – and some information that didn’t make it into the book – read on.

    Mistake No. 1: You give up

    Your Google pay per click experts share with you Neil’s advice. “Never, ever quit.” In fact, he advises that being consistent is one of the best ways to reinvigorate a content marketing program that has grown stagnant or hasn’t quite found its stride:

    You can find more information as well as get assistance on Google pay per click and on marketing mistakes that can poison your company.

    Mistake No. 2: You are focusing on quantity, not quality

    Why is quality important? There are many reasons: It builds trust, increases your engagement, and drives thought leadership.

    Your Bing Pay Per Click Company Agrees With These Tips

    As Google’s own quality guidelines explain, if your pages contain useful information, your content will attract more visitors, even when utilizing pay per click. 

    To ensure your content is being viewed favorably by Google, start with obvious signs of trouble:

    • Monitor your site for hacking, and remove hacked content as soon as it appears.
    • Prevent and remove user-generated spam that might be appearing on your site.

    But those are external factors. If you really want to make sure your content achieves high-quality status in Google’s robotic eyes, follow these quality guidelines:

    • Post unique content on the page.
    • Don’t stuff your content with keywords.
    • Use internal links to make it easy for users to navigate to your other content on a related topic.
    • Use affiliate links or ads at a minimum or not at all as they may detract from the user’s experience and engagement.

    Mistake No. 3: You aren’t marketing your content

    If you don’t market your content, it will never get the chance to spread its wings and bring in new fans and followers, let alone new prospects and customers.

    Consider adding one or two of these tactics into the mix, along with Bing pay per click:

    • Leverage influencer marketing: When influencers promote a product or service, their circles are likely to respond.
    • Create Google AdWords campaigns: If you’re promoting a new white paper or e-book, create display campaigns to raise awareness and remarketing campaigns to retarget visitors who abandon your content before taking action.
    • Develop social media campaigns: Sharing your content on social media sites like Facebook, Twitter, or Instagram may not make your content a viral success story overnight, but every interaction it earns from the members of your community has the potential to create a ripple effect that can impact your bottom line over the long term.

    Mistake No. 4: Your offerings have become passé

    Letting your content become outdated diminishes its ability to attract and engage an audience.

    To freshen your content offerings, try these tips:

    • Think outside the blog: Consider shaking things up by experimenting with new formats, such as videos, podcasts, e-books, or webinars.
    • Paint a visual picture for your readers: To increase interest, exposure, and engagement, create content in visual-centric formats like SlideShare, infographics, or video.
    • Create a conversation: Ask a question or offer a controversial point of view that gives readers an opportunity to weigh in on the discussion.
    • Get real: You don’t have to spill company secrets, but offering a glimpse behind the scenes can really give your audience something to engage with and relate to personally.

    Mistake No. 5: Your storytelling leads to a dead end

    You need to gently encourage them to take the next step in the purchase process, and that requires including a clear call to action.

    People expect a request to take some action after reading content.

    Start asking for action on your blog posts and other content forms. The call to action does not need to entail a million-dollar deal. Without it, your content is a means that is unlikely to lead to a desirable end.

    So don’t forget to avoid these 5 mistakes that could poison your company. 1) giving up; 2) you are focusing on quantity and not quality; 3) you aren’t making your content; 4) Your offerings have become passé; and 5) your storytelling leads to a dead end.

    Denver Integrated Marketing Solutions has more information on Bing pay per click, Google pay per click, and on marketing mistakes that can poison your company.

    via Content Marketing Mistakes That Are Poisoning Your Progress

  • Sewage Treatment Plants Experts Show How to Add An Extra $50K to Your Bottom Line

    Your Sewage Treatment Plants Company Tip of the Week

    Raritan Engineering Company your sewage treatment plants specialists would like to share with you these topics we thought would be of interest to you this month regarding how to add an extra $50,000 to your bottom line.

    Your sewage treatment plants experts ask the question, how do you stop the bleeding and put that money in your pocket and boost your bottom line … with some smart and strategic work this offseason on your plant?

    Here are somer reasons for lost sales:

    • Not enough quality prospects to sell
    • Poor lead capturing focus
    • Poor closing skills (or lack of asking for the sale)
    • A sales prevention department
    • Poor reputation in the market
    • Poor value proposition to the market place (aka, you don’t deserve to sell more boats)

    Problem – Not Enough Quality Prospects to Sell

    Solution – Your boat cleaning products and sewage treatment plants experts suggest to go out and get quality prospects with proven and profitable means. And, traditional media just isn’t working the way it used to, so let me give you a few suggestions that do work in today’s environment.

    • Online Video Marketing – For virtually zero cost to you (if you have a smart phone and data plan) you can start driving new leads within 48 hours.  www.SellMoreBoatsWithVideo.com.
    • Educational Marketing – Again, a virtually free strategy that’s virtually non-existent in the boating and sewage treatment industry but works amazingly well. Create a simple report for the types of boat buyers you want to attract; “Insider Secrets to Buying a $75,000 to $100,000 Triple Engine Tri-Toon” The more targeted and specific the better your response will be. Then, list this report in all of your online boat listing descriptions (your site, boat trade, craigslist), on your website, in your ads, at your boat show, in your showroom, in your newsletter and anywhere else your prospects eye balls may be.

    Problem – Poor Lead Capturing Focus

    Solution – Put a focus on capturing leads at every opportunity. Often what first looks like a lead flow problem is just a lack of capturing potential prospects throughout the business.

    You can find more information as well as get assistance on boat cleaning products and on how to add an extra $50,000 to your bottom line at Raritan Engineering.

    Your Sewage Treatment Plants Company Recommends the Following

    But, there are others as well. Phone calls for parts, service, accessories, boat rentals, registration and sewage treatment questions. Then, those prospects go into your CRM or data base.

    Problem – Poor Sales Skills & Poor Closing Skills

    Solution – Demand your sales team participate in a sales training program and utilize what they learn. Someone who has a system you can follow and then follow it.

    Problem – Poor Follow-Up Systems/Skills

    Solution – During my mystery shopping experience all over the world, this is probably the biggest weakness in the entire industry.

    Let’s talk extended follow-up first. To me, extended follow-up should continue until the prospect asks you to stop.

    If you provide meaningful follow-up that strives to build a relationship, educate, entertain and does some selling, those prospects who are truly interested buyers will actually appreciate your efforts.

    Now, look at the quality of those follow-ups. Did they help build the relationship? Did they educate? This offseason, focus on building a systematic follow-up program that is meaningful and you’ll surely convert prospects you’re currently missing.

    So don’t forget to avoid these things if you want to add an extra $50,000 to your bottom line. Avoid, 1) Not Enough Quality Prospects to Sell; 2) Poor Lead Capturing Focus; 3) Poor sales and closing skills; and 4) Poor follow-up skills.

    Raritan Engineering has more information on sewage treatment plants, boat cleaning products, marine sanitation device, and on how to add an extra $50,000 to your bottom line.

    via How to add an extra $50,000 to your bottom line this offseason (Part 2)

  • The Click-Through Challenge You Need to Know About

    The Click-Through Catch-22

    The most effective methods for boosting click-through rates are also the most challenging to implement.

    Email marketing is kind of a big deal.

    Marketers can leverage the channel to engage with customers in nearly every part of the customer lifecycle. Consider the following data from Ascend2 and Dun & Bradstreet NetProspex’s report “Email Marketing Trends—B2B Benchmarks for 2015”: Sixty percent of the 195 B2B business, marketing, and sales professionals surveyed use email to boost engagement; other main objectives include increasing lead generation (57%), improving acquisition and retention (43%), and enhancing lead nurturing (42%). And respondents seem confident in their ability to meet these objectives. In fact, 91% consider their email marketing somewhat or very successful at achieving company goals.

    “Probably the primary reason why [email has] been so effective in a variety of areas like engagement is because most marketers are following best practices [of] opt-in email marketing—so people want to engage with them,” says Todd Lebo, partner and CMO of demand generation solution provider Ascend2. 

    Of course, there are various ways to measure success. For most respondents, the key metric is the click-through rate. Indeed, 73% of professionals consider the click-through rate the most useful metric when measuring email marketing performance. Conversion rate came in a close second at 71%; open rate and email ROI—the next top contenders—significantly trailed behind at 42% and 40%, respectively.

    Conversion rate and ROI are still important to measure, Lebo notes, but unlike click-through rates, they can’t always be clearly tracked. “Every email should have an objective of having some sort of action that a click-through rate can measure,” he says.

    Although the click-through rate is the favored metric, it’s also one of email marketing’s greatest hurdles. In fact, more than half of respondents (53%) cite low click-through rates as the biggest barrier to email marketing success, followed by lack of effective strategy (42%), lack of quality content (33%), and lack of internal resources (32%). And while 41% of professionals say their click-through rates are increasing, more than one quarter (27%) claim that their click-through rates are dropping; nearly one third (32%) of respondents say their rates aren’t changing at all.

    “It’s hard to get people’s attention,” Lebo says. “There’s a lot of noise now.”

    How can marketers fight stagnant and falling rates and get consumers’ attention? According to the report, including a meaningful call-to-action offer is the most effective way to increase click-through rates for 65% of professionals. Respondents also cite list segmentation for targeting (51%), message personalization (44%), and testing and observing (33%) as other impactful methods. As Lebo puts it, the secret to a successful email strategy is ensuring that it’s customer focused.

    “When you’re sending out an email, for example, it should be more about providing value for readers than trying to pitch yourself,” Lebo says. “Obviously, all marketing is about obtaining a sale, but you first have to build that loyalty by having high quality content…It’s the first step of getting a sale.”

    Then again, the most effective tactics can often be the most challenging to implement. “Proving that you’re providing value and truly building loyalty with your audience is a challenge,” Lebo notes.

    And the numbers agree: 43% of respondents say segmenting lists for targeting is the most difficult method to execute to boost click-through rates, and one third say the same for including meaningful call-to-action offers (33%) and testing and optimizing (34%).

    So, what’s a marketer to do? Lebo recommends focusing more on list quality and less on list quantity. “The size of your list really is an irrelevant metric,” he says. “It’s more about the quality of your list [and] how engaged that audience is to your brand. As you follow that path to click-through rates, you can have a smaller list that’s much more targeted and much more engaged with you and that will be a much higher value. As you start looking at your click-through rate, you’re going to have more success.”

    He also advises marketers to be patient with their subscribers and to see where they are in their customer journeys.

    “If you’re introducing somebody to your brand and you’re jumping out right away with offers to your products before they decided that they need the product [or] that they trust you as a provider, then you’re not going to be as successful,” he says. “Having the patience to build at a program, to look at your marketing funnel, and [to] provide emails and content that address the specific levels of the funnel is probably one of the most critical elements that marketers need to address.”

    Via: http://www.dmnews.com/email-marketing/the-click-through-catch-22/article/447986/

  • Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win

    marine water heater Raritan eng

    Your Marine Water Heater Company Weekly Tip

    Raritan Engineering Company your marine water heater specialists would like to share with you these marine topics we thought would be of interest to you this month regarding why Quantum Sails could help you win big.

    Your marine water heater experts know that five out of the top six boats in this year’s J/105 North Americans, held in San Francisco simultaneously with the 51st annual Rolex Big Boat Series at the St. Francis Yacht Club, had complete or partial Quantum inventories.

    While there was a lot of great racing in a number of classes and divisions, the J/105 North Americans caught our attention. The water courses included reaching legs, gates, and the tactical decisions about whether or not to seek current relief in the cone of Alcatraz.

    Your boat water heater experts know that Quantum Sails checked in with five of the top six J/105 skippers on the format, the competition, and what it took to win.

    You can find more information as well as get assistance on boat water heater and on why Quantum Sails can help you win at Raritan Engineering.

    Phillip Laby, Godot, 6th Place — On Getting Good Starts

    Our goal was the top three, we ended up sixth, partially because there is more talent out there, and partially because we didn’t execute our starts, we didn’t get good starts on the first day.

    Your Marine Water Heater Company Has the Following Suggestions

    The key to doing well in this marine regatta was getting good starts that set you up for going in the right direction on the first leg, and knowing where you were going.

    Ryan Simmons, Blackhawk, 5th Place — On Preparation

    The goal going in was to win on the water.

    We’ve been sailing together for two years, working on different maneuvers and different settings for the boat, but once you’re out on the water sailboat racing is sailboat racing. To win that race was pretty exciting.

    Jason Woodley, Risk, 3rd Place — On Consistency

    A top-five finish was what we were trying to accomplish. We felt with the level of competition—there were 10 boats that could have won.

    We knew it was going to be a light year and we’re actually a heavy-wind boat; so we really tried to keep the sails powered up, that was our real focus with our Quantum sails.

    Jeff Littfin, Mojo, 2nd Place — On Climbing Back

    We felt like we had the boat speed as long as we minimized mistakes.

    It was disappointing that missed two races. Once the wind came in it was a pretty awesome Big Boat Series. It wasn’t too windy; it was probably one of the best weather-wise.

    Shawn Bennett, Jose Cuervo, 2015 J/105 North American Champion — On the Challenge

    What’s nice about Big Boat Series, is that there’s a different marine course every time for a new challenge, but for a North Americans, that’s a little different because you’re used to having your own racecourse. You’re not only managing your own fleet, in terms of covering them if you’re ahead, you’re also trying to manage the lay line and traffic management.On board water heater considerations should also be taken into account.

    So don’t forget these helpful experiences that show why Quantum Sails could help you win….1) Phillip Laby, Godot, 6th Place — On Getting Good Starts;  2) Ryan Simmons, Blackhawk, 5th Place — On Preparation;  and 3) Jason Woodley, Risk, 3rd Place — On Consistency.

    Raritan Engineering has more information on marine water heater, boat water heater, marine hardware and on why Quantum Sails could help you to win.

    via Quantum Sails: What it Takes to Win

    The post Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win appeared first on Raritaneng.

  • Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win

    marine water heater Raritan eng

    Your Marine Water Heater Company Weekly Tip

    Raritan Engineering Company your marine water heater specialists would like to share with you these marine topics we thought would be of interest to you this month regarding why Quantum Sails could help you win big.

    Your marine water heater experts know that five out of the top six boats in this year’s J/105 North Americans, held in San Francisco simultaneously with the 51st annual Rolex Big Boat Series at the St. Francis Yacht Club, had complete or partial Quantum inventories.

    While there was a lot of great racing in a number of classes and divisions, the J/105 North Americans caught our attention. The water courses included reaching legs, gates, and the tactical decisions about whether or not to seek current relief in the cone of Alcatraz.

    Your boat water heater experts know that Quantum Sails checked in with five of the top six J/105 skippers on the format, the competition, and what it took to win.

    You can find more information as well as get assistance on boat water heater and on why Quantum Sails can help you win at Raritan Engineering.

    Phillip Laby, Godot, 6th Place — On Getting Good Starts

    Our goal was the top three, we ended up sixth, partially because there is more talent out there, and partially because we didn’t execute our starts, we didn’t get good starts on the first day.

    Your Marine Water Heater Company Has the Following Suggestions

    The key to doing well in this marine regatta was getting good starts that set you up for going in the right direction on the first leg, and knowing where you were going.

    Ryan Simmons, Blackhawk, 5th Place — On Preparation

    The goal going in was to win on the water.

    We’ve been sailing together for two years, working on different maneuvers and different settings for the boat, but once you’re out on the water sailboat racing is sailboat racing. To win that race was pretty exciting.

    Jason Woodley, Risk, 3rd Place — On Consistency

    A top-five finish was what we were trying to accomplish. We felt with the level of competition—there were 10 boats that could have won.

    We knew it was going to be a light year and we’re actually a heavy-wind boat; so we really tried to keep the sails powered up, that was our real focus with our Quantum sails.

    Jeff Littfin, Mojo, 2nd Place — On Climbing Back

    We felt like we had the boat speed as long as we minimized mistakes.

    It was disappointing that missed two races. Once the wind came in it was a pretty awesome Big Boat Series. It wasn’t too windy; it was probably one of the best weather-wise.

    Shawn Bennett, Jose Cuervo, 2015 J/105 North American Champion — On the Challenge

    What’s nice about Big Boat Series, is that there’s a different marine course every time for a new challenge, but for a North Americans, that’s a little different because you’re used to having your own racecourse. You’re not only managing your own fleet, in terms of covering them if you’re ahead, you’re also trying to manage the lay line and traffic management.On board water heater considerations should also be taken into account.

    So don’t forget these helpful experiences that show why Quantum Sails could help you win….1) Phillip Laby, Godot, 6th Place — On Getting Good Starts;  2) Ryan Simmons, Blackhawk, 5th Place — On Preparation;  and 3) Jason Woodley, Risk, 3rd Place — On Consistency.

    Raritan Engineering has more information on marine water heater, boat water heater, marine hardware and on why Quantum Sails could help you to win.

    via Quantum Sails: What it Takes to Win

    The post Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win appeared first on Raritaneng.

  • Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win

    marine water heater Raritan eng

    Your Marine Water Heater Company Weekly Tip

    Raritan Engineering Company your marine water heater specialists would like to share with you these marine topics we thought would be of interest to you this month regarding why Quantum Sails could help you win big.

    Your marine water heater experts know that five out of the top six boats in this year’s J/105 North Americans, held in San Francisco simultaneously with the 51st annual Rolex Big Boat Series at the St. Francis Yacht Club, had complete or partial Quantum inventories.

    While there was a lot of great racing in a number of classes and divisions, the J/105 North Americans caught our attention. The water courses included reaching legs, gates, and the tactical decisions about whether or not to seek current relief in the cone of Alcatraz.

    Your boat water heater experts know that Quantum Sails checked in with five of the top six J/105 skippers on the format, the competition, and what it took to win.

    You can find more information as well as get assistance on boat water heater and on why Quantum Sails can help you win at Raritan Engineering.

    Phillip Laby, Godot, 6th Place — On Getting Good Starts

    Our goal was the top three, we ended up sixth, partially because there is more talent out there, and partially because we didn’t execute our starts, we didn’t get good starts on the first day.

    Your Marine Water Heater Company Has the Following Suggestions

    The key to doing well in this marine regatta was getting good starts that set you up for going in the right direction on the first leg, and knowing where you were going.

    Ryan Simmons, Blackhawk, 5th Place — On Preparation

    The goal going in was to win on the water.

    We’ve been sailing together for two years, working on different maneuvers and different settings for the boat, but once you’re out on the water sailboat racing is sailboat racing. To win that race was pretty exciting.

    Jason Woodley, Risk, 3rd Place — On Consistency

    A top-five finish was what we were trying to accomplish. We felt with the level of competition—there were 10 boats that could have won.

    We knew it was going to be a light year and we’re actually a heavy-wind boat; so we really tried to keep the sails powered up, that was our real focus with our Quantum sails.

    Jeff Littfin, Mojo, 2nd Place — On Climbing Back

    We felt like we had the boat speed as long as we minimized mistakes.

    It was disappointing that missed two races. Once the wind came in it was a pretty awesome Big Boat Series. It wasn’t too windy; it was probably one of the best weather-wise.

    Shawn Bennett, Jose Cuervo, 2015 J/105 North American Champion — On the Challenge

    What’s nice about Big Boat Series, is that there’s a different marine course every time for a new challenge, but for a North Americans, that’s a little different because you’re used to having your own racecourse. You’re not only managing your own fleet, in terms of covering them if you’re ahead, you’re also trying to manage the lay line and traffic management.On board water heater considerations should also be taken into account.

    So don’t forget these helpful experiences that show why Quantum Sails could help you win….1) Phillip Laby, Godot, 6th Place — On Getting Good Starts;  2) Ryan Simmons, Blackhawk, 5th Place — On Preparation;  and 3) Jason Woodley, Risk, 3rd Place — On Consistency.

    Raritan Engineering has more information on marine water heater, boat water heater, marine hardware and on why Quantum Sails could help you to win.

    via Quantum Sails: What it Takes to Win

    The post Marine Water Heater Company Talks About Why Quantum Sails Can Help You Win appeared first on Raritaneng.

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